1887
Sensory Perceptions in Language and Cognition
  • ISSN 0929-998X
  • E-ISSN: 1569-9765
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Abstract

The paper explores language-internal variation in the referential meaning of the lexical form blue. Taking a usage-based cognitive approach, we analyze the referential range of blue in several marketing contexts from a semasiological and an onomasiological perspective. The study develops an interdisciplinary method that combines frequency analysis with mapping of the referent distributions in the three-dimensional CIELab color space. It is argued that the observed referential variation in blue is influenced by usage-related factors such as availability of the referents, diversity of color naming strategies and onomasiological competition between lexical forms in the individual product categories.

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/content/journals/10.1075/fol.22.1.02ani
2015-01-01
2018-09-23
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References

http://instance.metastore.ingenta.com/content/journals/10.1075/fol.22.1.02ani
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