
Full text loading...
The concept of creativity in translation is here understood in terms of an exploratory process of visualisation grounded on analogy. The reasons “why” and “how” creativity occurs in translation are respectively elucidated in the light of the Interpretive Theory of Translation (ITT) and the Conceptual Metaphor and Metonymy Theory (CMMT). The processes of decision making are exposed in the light of Daniel Kahneman’s dual process model.