1887
Volume 20, Issue 1
  • ISSN 1598-7647
  • E-ISSN: 2451-909X
USD
Buy:$35.00 + Taxes

Abstract

Abstract

A metaphor is normally deployed for specific rhetorical and aesthetic functions. However, in the commercial context, metaphor usage displays specific communicative functions as exhibited in the English business texts we sampled for this study. We examine the translation of business metaphor from English into Arabic with a special focus on the game/sports source domain. The authors collected a sample of metaphors from business articles which appear on the , and online websites. We use the collected business metaphors to determine the contextual functions as well as the significance and roles each metaphor plays in its context. We adopt the cognitive approach to metaphor analysis in order to identify the level of conceptual systems in the source and target metaphorical references. We have found out that the generic metaphorical instances are translated using the formal translation method while the more business context specific metaphors are simplified, paraphrased, or explicated.

Loading

Article metrics loading...

/content/journals/10.1075/forum.21027.she
2022-06-15
2025-02-12
Loading full text...

Full text loading...

References

  1. Bacovia, G.
    2011 Metaphors business linguistic culture lives by.” Economy Transdiscplinarity Congition, XIV(1/2011), 231–240.
    [Google Scholar]
  2. Broeck, R.
    1981 The limits of translating exemplified by metaphor translation. Poetics Today, 2(4): 73–87. 10.2307/1772487
    https://doi.org/10.2307/1772487 [Google Scholar]
  3. Defterios, J.
    2016, Febrary15. Why Saudi Arabia and Russia are still flooding the oil market. CNN, Retrieved from: money.cnn.com/2016/02/15/news/economy/opec-saudi-russiaoutput/index.html?iid=
    [Google Scholar]
  4. Egan, M. and Petroff, A.
    2015, December28. Saudi Arabia crushed by cheap oil – and the cuts are coming. CNN, retrieved frommoney.cnn.com/2015/12/28/investing/saudi-arabia-budget-oilopec/
    [Google Scholar]
  5. Henderson, W.
    1982 Metaphor in economics. Journal of Socio-Economic, 21(4), pp.363–377.
    [Google Scholar]
  6. Kovacs, E.
    2006 Conceptual metaphors in popular business discourse. Retrieved on12 Jan, 2018fromwww.matarka.hu/koz/ISSN_1219543X/tomus_11_fas_3_2006_eng_ger_fra/ISSN_1219-543X_tomus_11_fas_3_2006_eng_ger_fra_069-080.Pdf
  7. Kovecses, Z.
    2010Metaphor: A Practical Introduction. Oxford: Oxford University press.
    [Google Scholar]
  8. Lakoff, G. and Johnson, M.
    1980Metaphors We Live By. Chicago: University of Chicago Press.
    [Google Scholar]
  9. La Monica, P.
    2015, December24. Will Google pass Apple as most valuable company. CNN, retrieved frommoney.cnn.com/2015/12/24/investing/apple-google-trillion-dollar-marketvalue/index.html
    [Google Scholar]
  10. McCloskey, D. N.
    1995 Metaphors economists live by. Social Research, 62 (2): 215–237.
    [Google Scholar]
  11. Merakchi, K.
    2017 The translation of metaphors in popular science from English into Arabic in the domain of astronomy and astrophysics (Doctoral dissertation, University of Surrey).
  12. Mon, S.
    2021 Conventional metaphors elicit greater real-time engagement than literal paraphrases or concrete sentences. Journal of Memory and Language, (121), 104285. 10.1016/j.jml.2021.104285
    https://doi.org/10.1016/j.jml.2021.104285 [Google Scholar]
  13. Newmark, P.
    1981Approaches to Translation. Oxford. Pergamon press.
    [Google Scholar]
  14. Pan, L., & Huang, C.
    2021 Recontextualizing political metaphor in news discourse: A case study of the Chinese president’s metaphors in English reports. InChinese News Discourse (pp.65–83). Routledge. 10.4324/9781003032984‑7
    https://doi.org/10.4324/9781003032984-7 [Google Scholar]
  15. Reinhart, C.
    2016, Jun29. Brexit’s blow to globalization. Project Syndicate, retrieved from: https://www.project-syndicate.org/commentary/brexit-blow-to-globalization-by-carmen-reinhart2016-06
    [Google Scholar]
  16. Reiss, K.
    1989 Text types, translation types and translation assessment. Translated byA. Chesterman, inA. Chesterman (ed.) pp.15–105.
    [Google Scholar]
  17. Skorczynska, H. and Deignan, A.
    2006 Readership and purpose in the choice of economics metaphors. Metaphor and Symbol, 21(2), 87–104. 10.1207/s15327868ms2102_2
    https://doi.org/10.1207/s15327868ms2102_2 [Google Scholar]
  18. Trim, R., & Śliwa, D.
    (Eds.) 2019Metaphor and translation. Cambridge: Cambridge Scholars Publishing.
    [Google Scholar]
  19. White, M.
    1997 The Use of Metaphor in Reporting Financial Market Transaction. Cuadernos de FilologíaInglesa, 612, 233–245.
    [Google Scholar]
  20. Xia, M.
    2021 Analysis of Metaphor Translation from the Perspective of Relevance Theory – A Case Study of the Translation of Metaphor in Fortress Besieged. Journal of Language Teaching and Research, 12(1), 194–198. 10.17507/jltr.1201.21
    https://doi.org/10.17507/jltr.1201.21 [Google Scholar]
/content/journals/10.1075/forum.21027.she
Loading
/content/journals/10.1075/forum.21027.she
Loading

Data & Media loading...

This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error