Volume 15, Issue 1
  • ISSN 0142-5471
  • E-ISSN: 1569-979X
Buy:$35.00 + Taxes


This study combined three research methodologies to inform the choice of a typeface for signs at London’s Heathrow Airport. The methodologies were legibility testing, qualitative consumer research, and expert review. The study showed that, contrary to a number of expert predictions, the serifed typeface performed as well as the sans serif in legibility testing. Character width was a more significant factor in legibility, with condensed sans serif performing relatively poorly. The use of multiple methodologies led to a richer basis for decision-making: the qualitative research revealed clear genre expectations among airport users for sans serif signs; the expert reviewers raised a range of additional issues of genre, culture and context.


Article metrics loading...

Loading full text...

Full text loading...

  • Article Type: Research Article
Keyword(s): legibility; signage; transport information; typographic research; wayfinding
This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error