Volume 15, Issue 1
  • ISSN 0142-5471
  • E-ISSN: 1569-979X
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An organization of pharmacists requested our services to improve the design of their printed communications to medical doctors, concerning the use of pharmaceutical drugs. Departing from a design process model developed by the Communication Research Institute of Australia, we selected an existing document, interviewed users, defined the objectives of the document, established performance benchmarks, produced a new prototype, and tested it. Results indicated that memory of the contents had improved in accuracy, and that the time required for search-and-find tasks had been substantially cut. The article describes the process followed and outlines future research to be undertaken.


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  • Article Type: Other
Keyword(s): medicine; pharmaceuticals; printed communications; typography
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