Volume 18, Issue 1
  • ISSN 0142-5471
  • E-ISSN: 1569-979X
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The paper discusses the challenges faced by researchers in developing effective digital interfaces for analyzing the meaning-making processes of multimodal phenomena. The authors propose a social semiotic approach as the underlying theoretical foundation, because interactive digital technology is the embodiment of multimodal social semiotic communication. The paper outlines the complex issues with which researchers are confronted in designing digital interface frameworks for modeling, analyzing, and retrieving meaning from multimodal data, giving due consideration to the multiplicity of theoretical frameworks and theories which have been developed for the study of multimodal text within social semiotics, and their impact on the development of a computer-based tool for the exploration, annotation, and analysis of multimodal data.


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  • Article Type: Research Article
Keyword(s): digital interface design; digital technology; multimodal; social semiotics
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