Rhetorical figures in TV commercials: The occurrence of schemes and tropes and their effects on commercial likeability | John Benjamins

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Volume 18, Issue 2

ISSN 0142-5471
E-ISSN: 1569-979X

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Rhetorical figures in TV commercials: The occurrence of schemes and tropes and their effects on commercial likeability
Author(s): Renske van Enschot, Cyrella Beckers and Margot van Mulken
Source: Information Design Journal, Volume 18, Issue 2, Jan 2010,
DOI: https://doi.org/10.1075/idj.18.2.04ens

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Article Type: Research Article

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