1887
Traffic & Transport
  • ISSN 0142-5471
  • E-ISSN: 1569-979X
USD
Buy:$35.00 + Taxes

Abstract

This article discusses the contrast between the information transportation companies provide to travellers and that of their brand messaging. Companies’ brand messaging often portrays the service they provide as pleasant, stress free and perfect. Customers and users of the service, on the other hand, often describe their experience of the service as a negative one. This article suggests that the brand value would be greater if transportation companies paid more attention to the users’ experience when designing their information systems, particularly in worst case scenarios.

Loading

Article metrics loading...

/content/journals/10.1075/idj.22.2.09wre
2016-10-31
2019-09-22
Loading full text...

Full text loading...

References

http://instance.metastore.ingenta.com/content/journals/10.1075/idj.22.2.09wre
Loading
  • Article Type: Research Article
Keyword(s): brand messaging , transportation companies and travel information
This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error