1887
Volume 28, Issue 3
  • ISSN 0142-5471
  • E-ISSN: 1569-979X
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Abstract

Abstract

Typography simplifies and facilitates the information transfer process, and establishes a quick and straightforward connection between text and audience. Combining writing with images provides the basis for creating symbolic relationships in typography. This study intends to define the paradigmatic relationships between visual signs and writing in integrated Persian typographies and English logotypes. In this study Persian and English logotype samples are compared. It is observed that in the Persian sample, logotype letters are often affected by the visual elements; however, only one letter is usually replaced with an image in the English samples.

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2023-11-27
2024-10-16
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  • Article Type: Research Article
Keyword(s): image; paradigmatic signs; Persian and English; typography; writing
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