1887
Volume 25, Issue 3
  • ISSN 0142-5471
  • E-ISSN: 1569-979X
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Abstract

Abstract

Despite a long association between information design and semiotics, connections remain limited in many respects. This contribution argues that one reason for this is the traditionally weak connection between semiotics and empirical methods. To counter this, a model of multimodal communication is introduced in which theoretical description and empirical research are tightly bound methodologically. Several illustrations of the relevance of the model for information design are offered.

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2020-10-22
2020-11-25
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  • Article Type: Research Article
Keyword(s): empirical methods , multimodality and semiotics
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