Volume 25, Issue 3
  • ISSN 0142-5471
  • E-ISSN: 1569-979X
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Animated graphics are a potentially powerful way to communicate information about subject matter involving change over time. However, their design currently relies largely on intuition and approaches applicable to static graphics. This article introduces a principled and empirically validated alternative that offers significantly better communicative effectiveness than conventional animation designs.


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  • Article Type: Research Article
Keyword(s): animated graphics; effective communication; information design
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