Getting there: An assessment of London Transport's endeavour to improve bus passenger information literature for central London, 1979-1985

This paper discusses the problems of putting across information about bus travel in London. In Part 1 the authors describe the basic needs of bus users, referring to the development of the conventional bus map over recent years. The steps by which various redesigns were proposed and tested are recounted, leading to a proposal by Roger Graef and Andrew Holmes for a radical rethink of the whole concept of bus route cartography. The development of a new bus map for central London, launched in 1981, is described in detail. Part 2 will appear in IDJ 5/