1887
Volume 5, Issue 1
  • ISSN 0142-5471
  • E-ISSN: 1569-979X
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Abstract

It is proposed that the appropriateness of a typeface is partly determined by the extent to which it shares multi-modal features with the concept that it represents. Exploring a number of professions as the concepts to be represented, we offer evidence to support this hypothesis. We demonstrate that n on-specialists discriminate a variety of display typefaces and professions in terms of a common set of multimodal features. In addition, on the basis of the extent to which each typeface shares multi-modal features with each profession, we successfully predict the judged appropriateness of various typefaces to represent each profession.
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/content/journals/10.1075/idj.5.1.02wal
1986-01-01
2019-10-13
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References

http://instance.metastore.ingenta.com/content/journals/10.1075/idj.5.1.02wal
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  • Article Type: Research Article
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