@article{jbp:/content/journals/10.1075/idj.5.1.02wal, author = "Walker, Peter and Smith, Sylvia and Livingston, Alan", title = "Predicting the appropriateness of a typeface on the basis of its multi-modal features", journal= "Information Design Journal", year = "1986", volume = "5", number = "1", pages = "29-42", doi = "https://doi.org/10.1075/idj.5.1.02wal", url = "https://www.jbe-platform.com/content/journals/10.1075/idj.5.1.02wal", publisher = "John Benjamins", issn = "0142-5471", type = "Journal Article", abstract = "It is proposed that the appropriateness of a typeface is partly determined by the extent to which it shares multi-modal features with the concept that it represents. Exploring a number of professions as the concepts to be represented, we offer evidence to support this hypothesis. We demonstrate that n on-specialists discriminate a variety of display typefaces and professions in terms of a common set of multimodal features. In addition, on the basis of the extent to which each typeface shares multi-modal features with each profession, we successfully predict the judged appropriateness of various typefaces to represent each profession.", }