%0 Journal Article %A Hartley, James %T Applying psychology to text design: A personal view %D 2004 %J Information Design Journal %V 12 %N 2 %P 91-102 %@ 0142-5471 %R https://doi.org/10.1075/idjdd.12.2.01har %K evaluation %K readability %K human factors %K experts %K change-agents %I John Benjamins %X In this paper I discuss the nature of psychology and the roles and skills that applied psychologists can bring to the area of text design. These skills, of course, need to be blended with those of the other members of the design team to produce effective text. %U https://www.jbe-platform.com/content/journals/10.1075/idjdd.12.2.01har