Levels of implicitness in magazine advertisements: An experimental study into the relationship between complexity and appreciation in magazine advertisements | John Benjamins

1887

Volume 13, Issue 2

ISSN 0142-5471
E-ISSN: 1569-979X

USD

Levels of implicitness in magazine advertisements: An experimental study into the relationship between complexity and appreciation in magazine advertisements
Author(s): Margot van Mulken, Renske van Enschot and Hans Hoeken
Source: Information Design Journal, Volume 13, Issue 2, Jan 2005, p. 155 - 164
DOI: https://doi.org/10.1075/idjdd.13.2.09mul

Preview this article:

© 2005 John Benjamins Publishing Company

Article metrics loading...

/content/journals/10.1075/idjdd.13.2.09mul

2005-01-01

2023-05-28

From This Site

/content/journals/10.1075/idjdd.13.2.09mul

dcterms_title,dcterms_subject,pub_keyword

-contentType:Journal -contentType:Contributor -contentType:Concept -contentType:Institution

10

5

Loading full text...

Full text loading...

http://instance.metastore.ingenta.com/content/journals/10.1075/idjdd.13.2.09mul

Article Type: Research Article

Most Cited

- News framing: Theory and typology
  
  Author(s): Claes H. Vreese
- Towards a semiotics of typography
  
  Author(s): Theo van Leeuwen
- Reading images: Multimodality, representation and new media
  
  Author(s): Gunther Kress
- Creative data literacy
  
  Author(s): Catherine D'Ignazio
- Research Challenges: Research challenges in narrative persuasion
  
  Author(s): Melanie C. Green
- The graphic presentation of language
  
  Author(s): Michael Twyman
- Website hierarchy and the interaction between content organization, webpage and navigation design: A systemic functional hypermedia discourse analysis perspective
  
  Author(s): Emilia Djonov
- Displaying multi-domain graphical databases: An evaluation of scanning clutter, display size, and user activity
  
  Author(s): Paul Kroft and Christopher D. Wickens
- Linguistics markers of coherence improve text comprehension in functional contexts
  
  Author(s): Ted Sanders, Jentine Land and Gerben Mulder
- Designing with a 2½D attitude
  
  Author(s): Colin Ware
More Less

This is a required field

Please enter a valid email address

Approval was successful

Invalid data

An Error Occurred

Approval was partially successful, following selected items could not be processed due to error