Levels of implicitness in magazine advertisements: An experimental study into the relationship between complexity and appreciation in magazine advertisements | John Benjamins

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Volume 13, Issue 2

ISSN 0142-5471
E-ISSN: 1569-979X

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Levels of implicitness in magazine advertisements: An experimental study into the relationship between complexity and appreciation in magazine advertisements
Author(s): Margot van Mulken, Renske van Enschot and Hans Hoeken
Source: Information Design Journal, Volume 13, Issue 2, Jan 2005, p. 155 - 164
DOI: https://doi.org/10.1075/idjdd.13.2.09mul

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2025-01-24

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