image of Metaphtonymy and semio-cognitive de-legitimation of Donald Trump in the meme discourse of The Daily Show with
Trevor Noah (January 2016–December 2019)
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The current research endeavor extends scholarship on political satire and digital memes proposing a more nuanced semio-cognitive analytical framework for the innovative political image macro memes pertinent to . Premised on Martynyuk and Melescchenko’s (2021) conceptualization of and van Leeuwen’s (2007) , a corpus of 159 image macro meme instances from ’s (January 2016 to December 2019) has been examined to show how the of Donald Trump and his administration is materialized through creative meme-inherent metaphtonymies. Key findings include the dominance of four meme-specific metaphtonymic patterns. In tandem, the overlapping semio-discursive de-legitimation strategies of , and are metaphtonymically encoded in the image macro memes of the show’s monologue to: (a) function as highly medium-specific expressions that respond to challenging events based on thematic and structural templates, and (b) provide a timely (and even reactionary) response to political debates, creating a negative view of Donald Trump to reduce his legitimacy as the US president.


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