Volume 3, Issue 2
  • ISSN 2542-3851
  • E-ISSN: 2542-386X
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This article presents the results of a critical discourse analysis of internet memes. This analysis considers the highly visual nature of internet memes situated in a context of meme-as-utterance prompting other remixed versions as memes-as-responses. Prior to the analysis an orientation to pragmatics as related to internet memes is presented. Following this is an overview of memes research and a necessary discussion of the role of in the construction and dissemination of internet memes. Finally, a series of memes tweeted in response to Nike’s inclusion of former National Football League player, Colin Kaepernick, in its anniversary campaign, serves as the corpus of analysis.


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  • Article Type: Research Article
Keyword(s): Colin Kaepernick; internet memes; media narrative; Nike
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