1887
image of Memes and the media narrative
  • ISSN 2542-3851
  • E-ISSN 2542-386X
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Abstract

Abstract

This article presents the results of a critical discourse analysis of internet memes. This analysis considers the highly visual nature of internet memes situated in a context of meme-as-utterance prompting other remixed versions as memes-as-responses. Prior to the analysis an orientation to pragmatics as related to internet memes is presented. Following this is an overview of memes research and a necessary discussion of the role of in the construction and dissemination of internet memes. Finally, a series of memes tweeted in response to Nike’s inclusion of former National Football League player, Colin Kaepernick, in its anniversary campaign, serves as the corpus of analysis.

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/content/journals/10.1075/ip.00032.wig
2019-07-29
2019-08-21
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  • Article Type: Research Article
Keywords: media narrative; internet memes; Nike; Colin Kaepernick
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