Volume 4, Issue 1
  • ISSN 2542-3851
  • E-ISSN: 2542-386X
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In previous research (Yus 20162017), a classification of jokes was proposed depending on how the humorous incongruity-resolution strategy was achieved. Twelve cases were isolated resulting from the combination of several parameters: (1) a differentiation between and ; (2) the location of the incongruity-triggering element (setup or punchline); and (3) three types of resolution: discourse-, frame- and implication-based. This paper proposes a similar taxonomy of incongruity-resolution patterns for a specific type of internet discourse: the image macro meme. The resulting seven-case taxonomy inherits some of the features of that were proposed for verbal jokes, albeit exhibiting the extent to which the image plays a specific role in the successful meme-centred humorous strategy.


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  • Article Type: Research Article
Keyword(s): image macro meme; incongruity-resolution strategy; internet humour
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