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image of Incongruity-resolution humorous strategies in image macro memes
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Abstract

Abstract

In previous research ( ), a classification of jokes was proposed depending on how the humorous incongruity-resolution strategy was achieved. Twelve cases were isolated resulting from the combination of several parameters: (1) a differentiation between and ; (2) the location of the incongruity-triggering element (setup or punchline); and (3) three types of resolution: discourse-, frame- and implication-based. This paper proposes a similar taxonomy of incongruity-resolution patterns for a specific type of internet discourse: the image macro meme. The resulting seven-case taxonomy inherits some of the features of that were proposed for verbal jokes, albeit exhibiting the extent to which the image plays a specific role in the successful meme-centred humorous strategy.

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/content/journals/10.1075/ip.00058.yus
2020-07-01
2020-08-07
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  • Article Type: Research Article
Keywords: internet humour; image macro meme; incongruity-resolution strategy
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