1887
Volume 6, Issue 2
  • ISSN 2542-3851
  • E-ISSN: 2542-386X
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Abstract

Abstract

Since the apparition of the web 2.0, memes have emerged as a form of language that blends visual and linguistic signs in a compressed format. Memes represent a typical production of our postdigital society, insofar as they blur boundaries between the digital and the non-digital, circulate quickly and may have an influence on our society. Memes also participate in the reinterpreting and expressing complex emotions, ideas, and cultural references in a new, condensed form. The aim of this paper is to show how memes convey hateful representations, both through language and visual signs based on popular culture, thus participating in a climate of violence in public discourse. This discourse analysis is based on a case study of memes that present excessive messages, through a particular blend of linguistic and visual utterances.

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/content/journals/10.1075/ip.00098.wag
2023-10-17
2024-09-11
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