1887
Argumentation and Health
  • ISSN 2211-4742
  • E-ISSN: 2211-4750
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Abstract

This article is concerned with the reasons why sometimes good arguments in health communication leaflets fail to convince the targeted audience. As an illustrative example it uses the age-dependent eligibility of women in the Netherlands to receive routine breast cancer screening examinations: according to Dutch regulations women under 50 are ineligible for them. The present qualitative study rests on and complements three experimental studies on the persuasiveness of mammography information leaflets; it uses interviews to elucidate reasons why the arguments in the health communication leaflets for the exclusion of women under 50 from routine mammographic screenings do not work.
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/content/journals/10.1075/jaic.1.1.10sch
2012-01-01
2019-12-14
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References

http://instance.metastore.ingenta.com/content/journals/10.1075/jaic.1.1.10sch
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