1887
Volume 6, Issue 3
  • ISSN 2211-4742
  • E-ISSN: 2211-4750
USD
Buy:$35.00 + Taxes

Abstract

This paper aims to explore the use of persuasive definition in a corporate weblog by examining how a blogger attempts to define the company’s role in response to criticisms in the cyber space. Making use of a pragma-dialectical research framework, corporate weblog is characterized as an argumentative activity type in the commercial domain in which the legitimacy of persuasive definition is contextually constrained. The paper first analyzes the institutional preconditions that restrict all the argumentative moves in a corporate weblog, and then investigates how the corporate blogger of Taobao, the biggest online shopping website in China, responds to criticism by redefinition to evade the burden of proof.

Loading

Article metrics loading...

/content/journals/10.1075/jaic.17001.yan
2017-12-04
2019-10-20
Loading full text...

Full text loading...

References

  1. Aberdein, A.
    2000 Persuasive Definition. In Tindale, C. W. , Hansen, H. V. and Sveda, E. (eds.). Argumentation at the Century’s Turn. OSSA (Ontario Society for the Study of Argumentation) Proceedings.
    [Google Scholar]
  2. Agerdal-Hjermind, A.
    2014 “Organizational blogging: A case study of a corporate weblog from an employee perspective.” Corporate Communications: An International Journal19(1): 34–51. doi: 10.1108/CCIJ‑09‑2012‑0066
    https://doi.org/10.1108/CCIJ-09-2012-0066 [Google Scholar]
  3. Baxter, G. L. and Connolly, T. M.
    2013 “The ‘state of art’ of organizational blogging.” The Learning Organization20(2): 104–117. doi: 10.1108/09696471311303755
    https://doi.org/10.1108/09696471311303755 [Google Scholar]
  4. Du Bois, J.
    2007 The stance triangle. In Englebretson, R. (ed.). Stance-taking in Discourse. Amsterdam/Philadelphia: John Benjamins Publishing Company, 139–182. doi: 10.1075/pbns.164.07du
    https://doi.org/10.1075/pbns.164.07du [Google Scholar]
  5. Goodman, M. , Romenti, S. , Murtarelli, G. and Valentini, C.
    2014 “Organisations’ conversations in social media: Applying dialogue strategies in times of crises.” Corporate Communications: An International Journal19(1): 10–33. doi: 10.1108/CCIJ‑05‑2012‑0041
    https://doi.org/10.1108/CCIJ-05-2012-0041 [Google Scholar]
  6. Macagno, F. and Walton, D.
    2010 “What we hide in words: Emotive words and persuasive definitions.” Journal of Pragmatics42: 1997–2013. doi: 10.1016/j.pragma.2009.12.003
    https://doi.org/10.1016/j.pragma.2009.12.003 [Google Scholar]
  7. Onkila, T.
    2009Environmental Rhetoric in Finnish Business: Environmental Values and stakeholder relations in the corporate argumentation of acceptable environmental management. Jyväskylä: University of Jyväskylä.
    [Google Scholar]
  8. Palmieri, R.
    2014 Corporate Argumentation in Takeover Bids. Amsterdam-Philadelphia: John Benjamins. doi: 10.1075/aic.8
    https://doi.org/10.1075/aic.8
  9. Romenti, S. Murtarelli , and Valentini, C.
    2014 “Organisations’ conversations in social media: applying dialogue strategies in times of crises.” Corporate Communications: An International Journal19(1): 10–33. doi: 10.1108/CCIJ‑05‑2012‑0041
    https://doi.org/10.1108/CCIJ-05-2012-0041 [Google Scholar]
  10. Stevenson, C.
    1944Ethics and Language. New Haven and London: Yale University Press.
    [Google Scholar]
  11. van Eemeren, F.
    2010Strategic Maneuvering in Argumentative Discourse: Extending the Pragma-dialectical Theory of Argumentation. Amsterdam/Philadelphia: John Benjamins Publishing Company. doi: 10.1075/aic.2
    https://doi.org/10.1075/aic.2 [Google Scholar]
  12. van Eemeren, F. and Grootendorst, R.
    2004A Systematic Theory of Argumentation: The Pragma-dialectical Approach. Cambridge and New York: Cambridge University Press.
    [Google Scholar]
  13. van Eemeren, F. , Grootendorst, G. and Snoeck Henkemans, F.
    2002Argumentation: Analysis, Evaluation, Presentation. London: Lawrence Erlbaum Associates.
    [Google Scholar]
  14. van Eemeren, F. and Snoeck Henkemans, A.
    2017Argumentation: Analysis and Evaluation (second edition). New York/London: Routledge.
    [Google Scholar]
  15. Walton, D.
    2005 “Deceptive Arguments Containing Persuasive Language and Persuasive Definitions.” Argumentation19: 159–86. doi: 10.1007/s10503‑005‑2312‑y
    https://doi.org/10.1007/s10503-005-2312-y [Google Scholar]
http://instance.metastore.ingenta.com/content/journals/10.1075/jaic.17001.yan
Loading
  • Article Type: Research Article
Keyword(s): corporate image , corporate weblog , persuasive definition and strategy
This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error