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Volume 4, Issue 3
  • ISSN 2211-4742
  • E-ISSN: 2211-4750
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Abstract

In this paper, political advertisements in Norway are characterized as an argumentative activity type, following the pragma-dialectal theory of argumentation. Drawing on insights from political theory, marketing theory, Norwegian media regulations and empirical research into Norwegian political communication the conventions of the activity type are discussed. It is also explained how these conventions influence the arguer’s strategic maneuvering.

© 2015 John Benjamins Publishing Company
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/content/journals/10.1075/jaic.4.3.02dah
2015-01-01
2024-12-06

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  • Article Type: Research Article
Keyword(s): advertising; argumentative activity type; political communication; pragma-dialectics

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