@article{jbp:/content/journals/10.1075/japc.00005.dil, author = "Dilbeck, Keith E. and Domínguez, Andrés S. and Ruiz, Jon Dornaletetxe and Allen, Mike R.", title = "The vicarious and source credibility grid across cultures", journal= "Journal of Asian Pacific Communication", year = "2018", volume = "28", number = "1", pages = "83-106", doi = "https://doi.org/10.1075/japc.00005.dil", url = "https://www.jbe-platform.com/content/journals/10.1075/japc.00005.dil", publisher = "John Benjamins", issn = "0957-6851", type = "Journal Article", keywords = "credibility", keywords = "cross-cultural", keywords = "intercultural", keywords = "vicarious", keywords = "source", abstract = "The manuscript offers an expansion of a traditional view of source credibility based on evaluation of a message source with inclusion of vicarious credibility (evaluation by members of a social network). The move reflects the need to consider differing cultural perspectives on how a message source might become evaluated. Data from 1,149 participants (US, Spanish, Japanese) identify vicarious and source credibility as significantly different. Classification results from discriminant analysis, where vicarious and source become a single function to create new grounds for cross-cultural communication research. The new paradigm requires the examination of both vicarious credibility in conjunction with source credibility that produce a credibility grid.", }