1887
Communication and Culture in Korea: At the crosswinds of tradition and change
  • ISSN 0957-6851
  • E-ISSN: 1569-9838
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Abstract

By applying the Principle of Relative Constancy, this article extends prior research about consumer expenditures on mass media. To analyze four major mass media markets in Korea, including newspaper, movie, television, and VCR, this study employs two complementary methods: a regression analysis to test the Relative Constancy Hypothesis and market scale and elasticity analyses to measure the level of fluctuation of media markets during selected time periods.
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/content/journals/10.1075/japc.13.1.05kim
2003-01-01
2019-10-23
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References

http://instance.metastore.ingenta.com/content/journals/10.1075/japc.13.1.05kim
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