Trends in Media and Communication Research in Malaysia
  • ISSN 0957-6851
  • E-ISSN: 1569-9838
Buy:$35.00 + Taxes


1Malaysia concept is a vision to create a harmonious Malaysian society, which is vital for Malaysia to attain a successful and developed country status. The concept stresses on the acceptance and inclusion of other cultures within the Malaysian realm and unity is vital for a country with plural society like Malaysia. Prime Minister Mohd Najib Tun Razak asserted that the 1Malaysia concept is unique as it celebrates the diversity of cultures grounded within a unique potpourri of living patterns that is steeped in traditions yet able to accommodate and withstand the winds of change without losing her local cultural balance. Siapera (2010) opined that it is without doubt that the media is an important tool which ensures diverse cultures in a country are equally represented without neglecting the universal and common values practised by everyone. The 1Malaysia concept places importance on both celebrating the diversity of cultures and inculcating common values amongst its citizen. This is where mass media, especially television, can play a big role. Syed Hussin (2008: 171) commented that mass communication has not been used to its full effect to promote a better understanding of people of different cultures and values. How true is this notion? This paper will shed some light into these issues: how the culturally diverse society and the concept of 1Malaysia are being represented on television and how audiences make meanings from these representations. The methodology employed in this research is twofold, comprising content analysis and focus group discussion. The objective of content analysis is to analyse how the concept of 1Malaysia is being represented on local television programmes. The focus group discussion, meanwhile, discovers how adolescents negotiate the television text in the process of understanding the 1Malaysia concept.


Article metrics loading...

Loading full text...

Full text loading...

  • Article Type: Research Article
Keyword(s): 1Malaysia; audience reception; cultural identity; television; unity in diversity
This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error