Review of Jiang (2024): Consumer Nationalism in China: Examining its Critical Impact on Multinational Businesses | John Benjamins

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Volume 35, Issue 1

ISSN 0957-6851
E-ISSN: 1569-9838

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Review of Jiang (2024): Consumer Nationalism in China: Examining its Critical Impact on Multinational Businesses
Author(s): Mingyue Sui¹ and Chao Lu¹
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¹ University of Science and Technology Beijing
Source: Journal of Asian Pacific Communication, Volume 35, Issue 1, Sept 2025, p. 111 - 114
DOI: https://doi.org/10.1075/japc.25018.cha
- Received: 21 Mar 2025
- Accepted: 22 Mar 2025
- Version of Record published : 15 Apr 2025

Abstract

This article reviews Consumer Nationalism in China: Examining its Critical Impact on Multinational Businesses

9781839982859 £80.00

© John Benjamins Publishing Company

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2025-04-15

2026-03-14

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