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Abstract

Abstract

This study analyzes the queerbaiting phenomenon that expresses an ambiguous queer relationship without confirmation in two films, (Vietnam) and (Taiwan). Combining narrative analysis, visual discourse, and fan community feedback, the research indicates that elements (light, dialogues, and character motivations) are used to evoke romantic emotions between male characters. In a different sociopolitical context, reflects the reticence of a conservative environment through , dim lighting, and silence. represents freer expression after Taiwan’s legalization of same-sex marriage but still maintains ambiguity to appeal to wider audiences. Findings show that queerbaiting is not simply a narrative device, but a cultural strategy influenced by law, censorship, market expectations, and active viewer interpretation. The study expands the queerbaiting framework into East and Southeast Asian context, emphasizing the role of meaning-making by the audience community in shaping a contemporary Asian queer cinema space.

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/content/journals/10.1075/japc.25045.bui
2025-12-08
2026-02-16

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/content/journals/10.1075/japc.25045.bui
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Queerbaiting strategy in Vietnamese and Taiwanese cinemas
John Benjamins ; https://doi.org/10.1075/japc.25045.bui
/content/journals/10.1075/japc.25045.bui
/content/journals/10.1075/japc.25045.bui
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  • Article Type: Research Article
Keywords: audience reception ; queerbaiting ; Asian queer cinema ; strategic ambiguity ; cultural discourse

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