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Abstract

Abstract

This study addresses how Javanese texts discursively construct cultural legitimacy for traditional herbal medicine (), a practice central to indigenous health knowledge yet often marginalized by biomedical paradigms. By integrating Appraisal Theory with the Mixed Game Model, the research examines the evaluative language and dialogic strategies that negotiate authority between these knowledge systems. A qualitative discourse analysis of eight texts from (2024–2025) reveals that legitimacy is built through a consistent pattern of unhedged positive Affect and Valuation, amplified by Graduation and asserted via monoglossic Engagement supported by communal attribution. These strategies function cooperatively to present as an emotionally resonant, self-evident cultural truth, effectively closing dialogic space to competing perspectives. The study contributes a hybrid analytical framework to discourse analysis and offers practical insights for culturally sensitive health communication that acknowledges the persuasive architecture of traditional knowledge systems.

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2026-03-31
2026-04-20

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/content/journals/10.1075/japc.25073.wib
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The herbal medicine we live by?
John Benjamins ; https://doi.org/10.1075/japc.25073.wib
/content/journals/10.1075/japc.25073.wib
/content/journals/10.1075/japc.25073.wib
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  • Article Type: Research Article
Keywords: appraisal theory ; cultural legitimacy ; mixed game model ; Javanese herbal medicine (jamu) ; evaluative language

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