(2008) Ethnography
as method, methodology and deep theorising: Closing the gap between text and context in academic writing
research. Written
Communication, 251, 353–388. 10.1177/0741088308319229
(2010) Origins
and ancestors. A brief history of ethnography. InJ.
Scott Jones & S. Watt (Eds.), Ethnography
in social science
practice (pp.13–27). Taylor
& Francis. 10.4324/9780203876305