1887
image of Never ask, never apologise

Abstract

Abstract

This paper details two case-studies in which politeness strategies are conveyed through practices of mitigation in Italian merchant letters during the Renaissance. The first case-study concerns the successful negotiation of trade practices between Italian merchants working in London with the “merchant of Prato”, Francesco di Marco Datini. The second case-study looks at the collaboration between local merchants from Milan and the Datini merchants back in Tuscany. How were practical goals requested and achieved? And what were the linguistic manifestations of such requests? What “work” is language doing when we examine the pragmatics behind (im)politeness in letter writing? This article aims to investigate these questions in a corpus of merchant letters from the late-fourteenth and early-fifteenth centuries. The results show that negotiation occurs through indirect requests, shedding further light on how politeness is expressed in a framework of historical pragmatics.

Available under the CC BY 4.0 license.
Loading

Article metrics loading...

/content/journals/10.1075/jhp.00080.bro
2026-02-03
2026-02-12
Loading full text...

Full text loading...

/deliver/fulltext/10.1075/jhp.00080.bro/jhp.00080.bro.html?itemId=/content/journals/10.1075/jhp.00080.bro&mimeType=html&fmt=ahah

References

  1. Alfieri, Gabriella, Giovanna Alfonzetti, Daria Motta and Rosaria Sardo
    (eds) 2020Pragmatica storica dell’italiano: modelli e usi comunicativi del passato (‘Historical Pragmatics in Italian: Models and Communicative Uses in the Past’). Rome: Franco Cesati.
    [Google Scholar]
  2. Alfonzetti, Giovanna
    2023 “A European Model of Polite Conversation / Della Casa, Gioia and Knigge”. Journal of Historical Pragmatics (): –. 10.1075/jhp.00066.alf
    https://doi.org/10.1075/jhp.00066.alf [Google Scholar]
  3. Bax, Marcel
    2011 “An Evolutionary Take on (Im)Politeness: Three Broad Developments in the Marking out of Socio-Proxemic Space”. Journal of Historical Pragmatics (): –. 10.1075/jhp.12.1‑2.11bax
    https://doi.org/10.1075/jhp.12.1-2.11bax [Google Scholar]
  4. Bax, Marcel and Daniel Z. Kádár
    (eds) 2011 “The Historical Understanding of Historical (Im)Politeness”. Journal of Historical Pragmatics (). 10.1075/jhp.12.1‑2.01bax
    https://doi.org/10.1075/jhp.12.1-2.01bax [Google Scholar]
  5. Beeching, Kate and James Murphy
    2019 “Introduction: Strategic Uses of Politeness Formulae. Analytical Approaches and Theoretical Accounts”. Journal of Pragmatics (): –. 10.1016/j.pragma.2019.01.027
    https://doi.org/10.1016/j.pragma.2019.01.027 [Google Scholar]
  6. Blum-Kulka, Shoshana
    1987 “Indirectness and Politeness in Requests: Same or Different?” Journal of Pragmatics (): –. 10.1016/0378‑2166(87)90192‑5
    https://doi.org/10.1016/0378-2166(87)90192-5 [Google Scholar]
  7. Blum-Kulka, Shoshana and Elite Olshtain
    1985 “Crosscultural Pragmatics and the Testing of Communicative Competence”. Language Testing (): –. 10.1177/026553228500200103
    https://doi.org/10.1177/026553228500200103 [Google Scholar]
  8. Bowles, Karissa and Joshua Brown
    2022 “On the Transfer of Loanwords and Code-Intermediate Phenomena from English to Italian, 1392–1401”. Italiano LinguaDue (): –. 10.54103/2037‑3597/19633
    https://doi.org/10.54103/2037-3597/19633 [Google Scholar]
  9. Branca, Vittore
    (ed) 1986Mercanti scrittori: ricordi nella Firenze tra Medioevo e Rinascimento (‘Merchant Writers: “Ricordi” in Florence from the Middle Ages to the Renaissance’). Milano: Rusconi.
    [Google Scholar]
  10. Brown, Joshua
    2012 “Evidence for Early Tuscanisation in the Commercial Letters from the Milanese Merchant Giovannino da Dugnano (?–1398) in the Datini Archive in Prato”. Italica (): –.
    [Google Scholar]
  11. 2013 “Language Variation in Fifteenth-Century Milan: Evidence of Koineization in the Letters (1397–1402) of the Milanese Merchant Giovanni da Pessano”. Italian Studies (): –. 10.1179/0075163412Z.00000000033
    https://doi.org/10.1179/0075163412Z.00000000033 [Google Scholar]
  12. 2017aEarly Evidence for Tuscanisation in the Letters of Milanese Merchants in the Datini Archive, Prato, 1396–1402. Milan: Istituto Lombardo Accademia di Scienze e Lettere.
    [Google Scholar]
  13. 2017b “Multilingual Merchants: The Trade Network of the 14th Century Tuscan Merchant Francesco di Marco Datini”. InEsther-Miriam Wagner, Bettina Beinhoff and Ben Outhwaite (eds), Merchants of Innovation: The Languages of Traders, –. Berlin: De Gruyter Mouton. 10.1515/9781501503542‑011
    https://doi.org/10.1515/9781501503542-011 [Google Scholar]
  14. 2018 “Il contatto linguistico nel medioevo lombardo” (‘Linguistic Contact in the Lombard Middle Ages’). Revista de Filología Románica: –. 10.5209/RFRM.61688
    https://doi.org/10.5209/RFRM.61688 [Google Scholar]
  15. 2023a “Intra-Writer Variation and Linguistic Accommodation in the Letters (1397–1402) of the Milanese Merchant Giovanni da Pessano to the Datini network”. InMarkus Schiegg and Judith Huber (eds), Intra-writer Variation in Historical Sociolinguistics, –. Frankfurt: Peter Lang.
    [Google Scholar]
  16. 2023b “Untraced Polymorphy and Vernaculars in Contact in Renaissance Italy”. InAlessandra Petrocchi and Joshua Brown (eds), Languages and Cross-Cultural Exchanges in Renaissance Italy, –. Turnhout: Brepols. 10.1484/M.LMEMS‑EB.5.131429
    https://doi.org/10.1484/M.LMEMS-EB.5.131429 [Google Scholar]
  17. 2024 “Dialect Levelling and Merchant Writing in Renaissance Italy”. Journal of Historical Sociolinguistics (): –. 10.1515/jhsl‑2024‑0033
    https://doi.org/10.1515/jhsl-2024-0033 [Google Scholar]
  18. Brown, Joshua and Anita Auer
    2024 “The Role of Merchants in Language Standardisation”. Journal of Historical Sociolinguistics (): –. 10.1515/jhsl‑2024‑0049
    https://doi.org/10.1515/jhsl-2024-0049 [Google Scholar]
  19. Brown, Penelope and Stephen Levinson
    1987Politeness: Some Universals in Language Use. Cambridge: Cambridge University Press. 10.1017/CBO9780511813085
    https://doi.org/10.1017/CBO9780511813085 [Google Scholar]
  20. Coulmas, Florian
    1979 “On the Sociolinguistic Relevance of Routine Formulae”. Journal of Pragmatics (): –. 10.1016/0378‑2166(79)90033‑X
    https://doi.org/10.1016/0378-2166(79)90033-X [Google Scholar]
  21. Culpeper, Jonathan
    2017 “The Influence of Italian Manners on Politeness in England, 1550–1620”. Journal of Historical Pragmatics (): –. 10.1075/jhp.00002.cul
    https://doi.org/10.1075/jhp.00002.cul [Google Scholar]
  22. Culpeper, Jonathan and Dawn Archer
    2011 “Requests and Directness in Early Modern English Trial Proceedings and Play Texts, 1640–1760”. InAndreas H. Jucker and Irma Taavitsainen (eds), Speech Acts in the History of English, –. Amsterdam: John Benjamins.
    [Google Scholar]
  23. Culpeper, Jonathan and Claire Hardaker
    2017 “Impoliteness”. InJonathan Culpeper, Michael Haugh and Daniel Z. Kadar (eds), The Palgrave Handbook of Linguistic Impoliteness, –. London: Palgrave. 10.1057/978‑1‑137‑37508‑7_9
    https://doi.org/10.1057/978-1-137-37508-7_9 [Google Scholar]
  24. Culpeper, Jonathan and Dániel Z. Kádár
    (eds) 2010Historical (Im)Politeness. Bern: Peter Lang. 10.3726/978‑3‑0351‑0025‑9
    https://doi.org/10.3726/978-3-0351-0025-9 [Google Scholar]
  25. Dossena, Marina and Gabriella Del Lungo Camiciotti
    (eds) 2012Letter Writing in Late Modern Europe. Amsterdam: John Benjamins. 10.1075/pbns.218
    https://doi.org/10.1075/pbns.218 [Google Scholar]
  26. Dunn, Michael and Kate Bellamy
    2023 “Evolution and Spread of Politeness Systems in Indo-European”. Transactions of the Philological Society (): –. 10.1111/1467‑968X.12260
    https://doi.org/10.1111/1467-968X.12260 [Google Scholar]
  27. Ehlich, Konrad
    2005 “On the Historicity of Politeness”. InRichard J. Watts, Sachiko Ide and Konrad Ehlich (eds), Politeness in Language, –. Berlin and New York: Mouton de Gruyter. 10.1515/9783110199819.1.71
    https://doi.org/10.1515/9783110199819.1.71 [Google Scholar]
  28. Fedriani, Chiara
    2019 “A Pragmatic Reversal: Italian Per Favore ‘Please’ and its Variants between Politeness and Impoliteness”. Journal of Pragmatics: –. 10.1016/j.pragma.2018.09.008
    https://doi.org/10.1016/j.pragma.2018.09.008 [Google Scholar]
  29. Frangioni, Luciana
    (ed) 1994Milano fine Trecento. Il carteggio milanese dell’Archivio Datini di Prato (‘Milan at the End of the 14th Century: The Milanese Letters in the Datini Archive, Prato’). (volumes.) Florence: Opus Libri.
    [Google Scholar]
  30. Garcés-Conejos Blitvich, Pilar
    2024Pragmatics, (Im)Politeness, and Intergroup Communication. Cambridge: Cambridge University Press. 10.1017/9781009184373
    https://doi.org/10.1017/9781009184373 [Google Scholar]
  31. Ghezzi, Chiara and Piera Molinelli
    2016 “Politeness Markers from Latin to Italian: Periphery, Discourse Structure and Cyclicity”. Journal of Historical Pragmatics (): –. 10.1075/jhp.17.2.07ghe
    https://doi.org/10.1075/jhp.17.2.07ghe [Google Scholar]
  32. Guidi Bruscoli, Francesco
    2009 ““Perché era mal ghovernata”. I mercanti-banchieri fiorentini del Rinascimento e la chiusura delle loro compagnie, tra fallimenti imprenditoriali e conflitti fra i soci” (‘“Because it Was Badly Governed”: Florentine Merchant Bankers in the Renaissance and the Closure of their Companies, Business Failures and Partner Conflict’). InFranco Amatori and Andrea Colli (eds), Imprenditorialità e sviluppo economico. Il caso italiano (secc. XIII–XX) (‘Entrepreneurship and Economic Development: The Italian Situation (13th–20th Centuries)’), –. Milan: Egea.
    [Google Scholar]
  33. Hayez, Jérôme
    2001 “‘Veramente io spero farci bene…’. Expérience de migrant et pratique de l’amitié dans la correspondance de maestro Naddino d’Aldobrandino Bovattieri, médecin toscan d’Avignon (1385–1407)” (‘“Truly I am Hoping to Succeed… ”: Migrant Experiences and the Practice of Friendship in the Correspondence of Maestro Naddino d’Aldobrandino Bovattieri, a Tuscan Doctor in Avignon [1385–1407]’). Bibliothèque de l’École des Chartes (): –. 10.3406/bec.2001.463075
    https://doi.org/10.3406/bec.2001.463075 [Google Scholar]
  34. 2005 “Un facteur siennois de Francesco di Marco Datini. Andrea di Bartolomeo di Ghino et sa correspondance (1383–1389)” (‘A Factor from Siena in the Service of Francesco di Marco Datini: Andrea di Bartolomeo di Ghino and His Correspondence [1383–1389]”’). Bollettino dell’Opera del Vocabolario Italiano (): –.
    [Google Scholar]
  35. 2023 “L’importation d’aluns à Florence à la fin du XIVe siècle: la correspondance de l’épicier Inghilese Fighineldi avec les compagnies Datini” (‘Alum Importation in Florence at the End of the 14th Century: The Correspondence of the Grocer Inghilese Fighineldi with the Datini Companies’). Mélanges de l’École française de Rome — Moyen Âge (): –. 10.4000/mefrm.13104
    https://doi.org/10.4000/mefrm.13104 [Google Scholar]
  36. Held, Gudrun
    2005 “Politeness in Italy: The Art of Self-Representation in Request”. InLeo Hickey and Miranda Stewart (eds), Politeness in Europe, –. Clevendon: Multilingual Matters. 10.2307/jj.27710917.24
    https://doi.org/10.2307/jj.27710917.24 [Google Scholar]
  37. 2010 “Supplica la mia parvidade…Petitions in Medieval Society — A Matter of Ritualised or First Reflexive Politeness?” Journal of Historical Pragmatics (): –. 10.1075/jhp.11.2.02hel
    https://doi.org/10.1075/jhp.11.2.02hel [Google Scholar]
  38. 2023 “A Culture of ‘Pleasing’? Conceptual Observations on the Development of European “Politeness” Behaviour between Aesthetics and Ethics”. Journal of Historical Pragmatics (): –. 10.1075/jhp.00065.hel
    https://doi.org/10.1075/jhp.00065.hel [Google Scholar]
  39. House, Juliane and Gabrielle Kasper
    1981 “Politeness Markers in English and German”. InFlorian Coulmas (ed.), Conversational Routine: Explorations in Standardized Communication Situations and Prepatterned Speech, –. Berlin and New York: Mouton de Gruyter. 10.1515/9783110809145.157
    https://doi.org/10.1515/9783110809145.157 [Google Scholar]
  40. Jucker, Andreas H.
    2020Politeness in the History of English: From the Middle Ages to the Present Day. Cambridge: Cambridge University Press. 10.1017/9781108589147
    https://doi.org/10.1017/9781108589147 [Google Scholar]
  41. Jucker, Andreas H. and Joanna Kopaczyk
    2017 “Historical (Im)Politeness”. InJonathan Culpeper, Michael Haugh and Dániel Z. Kádár (eds), The Palgrave Handbook of Linguistic (Im)Politeness, –. New York: Palgrave Macmillan. 10.1057/978‑1‑137‑37508‑7_17
    https://doi.org/10.1057/978-1-137-37508-7_17 [Google Scholar]
  42. Kádár, Daniel Z. and Michael Haugh
    2013Understanding Politeness. Cambridge: Cambridge University Press. 10.1017/CBO9781139382717
    https://doi.org/10.1017/CBO9781139382717 [Google Scholar]
  43. Kádár, Dániel Z., Gudrun Held and Annick Paternoster
    2023 “Introduction: Politeness in and across Historical Europe”. Journal of Historical Pragmatics (): –. 10.1075/jhp.00064.kad
    https://doi.org/10.1075/jhp.00064.kad [Google Scholar]
  44. Laitinen, Lea and Taru Nordlund
    2012 “Performing Identities and Interaction through Epistolary Formulae”. InMarina Dossena and Gabriella Del Lungo Camiciotti (eds), Letter Writing in Late Modern Europe, –. Amsterdam: John Benjamins. 10.1075/pbns.218.05lai
    https://doi.org/10.1075/pbns.218.05lai [Google Scholar]
  45. Lalić, Ana
    2023 “Diplomatic Letters from the Republic of Ragusa in the Fifteenth Century: (Im)politeness Strategies in Diplomatic Epistolary Discourse”. Journal of Historical Pragmatics (): –. 10.1075/jhp.00060.lal
    https://doi.org/10.1075/jhp.00060.lal [Google Scholar]
  46. Lazzarini, Isabella
    2015Communication and Conflict: Italian Diplomacy in the Early Renaissance, 1350–1520. Oxford: Oxford University Press. 10.1093/acprof:oso/9780198727415.001.0001
    https://doi.org/10.1093/acprof:oso/9780198727415.001.0001 [Google Scholar]
  47. Molinelli, Piera
    2015 “Polite Forms and Sociolinguistic Dynamics in Contacts between Varieties of Italian”. InCarlo Consani (ed.), Contatto interlinguistico fra presente e passato (‘Linguistic Contact in the Present and the Past’), –. Milano: LED. 10.7359/728‑2015‑moli
    https://doi.org/10.7359/728-2015-moli [Google Scholar]
  48. 2019 “Forme di cortesia nella storia dell’italiano: cambiamenti nella lingua e nei rapporti sociali” (‘Forms of Politeness in the History of Italian: Changes in the Language and in Social Relationships’). InIginia Barretta, Giovanni Fort, Iørn Korzen, Piera Molinelli, Paolo Orvieto, Ingmar Söhrman, Igor Tchehoff and Ulla Åkerström (eds), L’italiano e la ricerca. Temi linguistici e letterari nel 3o millennio (‘Italian and Research: Linguistic and Literary Topics in the Third Millennium’), –. Rome: Aracne.
    [Google Scholar]
  49. Nevalainen, Terttu and Sanna-Kaisa Tanskanen
    (eds) 2004 “Letter Writing”. Special issue ofJournal of Historical Pragmatics (). 10.1075/jhp.5.2.02nev
    https://doi.org/10.1075/jhp.5.2.02nev [Google Scholar]
  50. Nicolini, Angelo
    2020 “Lettere da Londra a Genova nell’Archivio Datini di Prato (1392–1401)” (‘Letters from London to Genoa in the Datini Archive, Prato [1392–1401]’). Fonti per la storia della Liguria: –.
    [Google Scholar]
  51. Nigro, Giampiero
    (ed) 2010Francesco di Marco Datini: The Man, The Merchant. Florence: Florence University Press. 10.36253/978‑88‑8453‑642‑6
    https://doi.org/10.36253/978-88-8453-642-6 [Google Scholar]
  52. Pan, Yuling and Dániel Z. Kádár
    2011Politeness in Historical and Contemporary Chinese. London: Bloomsbury.
    [Google Scholar]
  53. Paternoster, Annick
    2015Cortesi e scortesi. Percorsi di pragmatica storica da Castiglione a Collodi (‘Polite and Impolite: Studies of Historical Pragmatics from Castiglione to Collodi’). Rome: Carocci.
    [Google Scholar]
  54. 2022Historical Etiquette: Etiquette Books in Nineteenth-Century Western Cultures. London: Palgrave Macmillan. 10.1007/978‑3‑031‑07578‑0
    https://doi.org/10.1007/978-3-031-07578-0 [Google Scholar]
  55. 2024 “Discernment2 and Discernment1: Does Historical Politeness need Another Binary?” Journal of Politeness Research: –. 10.1515/pr‑2023‑0078
    https://doi.org/10.1515/pr-2023-0078 [Google Scholar]
  56. Paternoster, Annick and Susan Fitzmaurice
    (eds) 2019Politeness in Nineteenth-Century Europe. Amsterdam: John Benjamins. 10.1075/pbns.299
    https://doi.org/10.1075/pbns.299 [Google Scholar]
  57. Ridealgh, Kim
    (ed) 2019 “Exploring (Im)Politeness in Ancient Languages”. Special issue ofJournal of Historical Pragmatics ().
    [Google Scholar]
  58. Spufford, Peter
    2002Power and Profit: The Merchant in Medieval Europe. London: Thames and Hudson.
    [Google Scholar]
  59. Struppa, Daniele C. and Anja Kruslin
    2016 “An Introduction to the Datini Archives: Early Capitalism in Renaissance Tuscany”. Journal of Business and Management (): –.
    [Google Scholar]
  60. Terkourafi, Marina
    2011 “From Politeness1 to Politeness2: Tracking Norms of Im/Politeness across Time and Space”. Journal of Politeness Research (): –. 10.1515/jplr.2011.009
    https://doi.org/10.1515/jplr.2011.009 [Google Scholar]
  61. Watts, Richard J., Sachiko Ide and Konrad Ehlich
    2005 (1992)Politeness in Language: Studies in its History, Theory and Practice. Berlin and New York: Mouton de Gruyter.
    [Google Scholar]
/content/journals/10.1075/jhp.00080.bro
Loading
/content/journals/10.1075/jhp.00080.bro
Loading

Data & Media loading...

This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error