Volume 4, Issue 2
  • ISSN 2032-6904
  • E-ISSN: 2032-6912
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Using the Twitter hashtag #TorrentialDownpour, a vocal group of disgruntled, English-speaking gamers launched an attack in early 2016 protesting the localization changes made to the game . While dismissible as the latest “toxic technoculture” ( Massanari 2015 ), the #TorrentialDownpour campaign’s claims are not unfounded; there are links between localization and censorship, in that both practices adapt texts moving between markets and cultures. This article draws from translation theory and observations of localization practice to problematize #TorrentialDownpour’s claims, and in the process address some of the most prevalent fallacies involving game localization: localization is not censorship; there is no better version; and one person is not ruining gamers’ fun.


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  • Article Type: Research Article
Keyword(s): censorship; Fire Emblem Fates; localization; Twitter; video games
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