Volume 10, Issue 2
  • ISSN 2213-1272
  • E-ISSN: 2213-1280
Buy:$35.00 + Taxes



The 2017 Unite the Right Rally in Charlottesville, Virginia represented a watershed moment for the alt-right movement in the United States, involving a highly visible demonstration of multiple far-right hate groups. Understanding how multiple groups such as those that “united” in the Unite the Right Rally is essential in potentially disrupting future events and curbing their ability to create consensus. In this paper, we note that participants often engage in conflict through evaluative and authoritative stance taking. Aggression is sometimes ignored, and other times gets escalated through interpersonal conflict. Throughout, rapport or consensus is rarely prioritized. These findings offer insight into the workings of the alt-right and provide an example of how discourse analysis can be used in intelligence gathering and research on these dangerous groups.


Article metrics loading...

Loading full text...

Full text loading...


  1. Anderson, Bridget L.
    2014 “Appalachian Migrant Stances.” Southern Journal of Linguistics38(1):136–158.
    [Google Scholar]
  2. Anti-Defamation League
    Anti-Defamation League 2019 “Audit of Anti-Semitic Incidents: Year in Review 2018.” AccessedJune 24, 2020. https://www.adl.org/2018-audit-H
  3. Bishop, Jonathan
    2012 “The Psychology of Trolling and Lurking: The Role of Defriending and Gamification for Increasing Participation in Online Communities Using Seductive Narratives.” InVirtual Community Participation and Motivation: Cross-disciplinary Theories, edited byHonglei Li, 160–76. Hershey, PA: IGI Global. 10.4018/978‑1‑4666‑0312‑7.ch010
    https://doi.org/10.4018/978-1-4666-0312-7.ch010 [Google Scholar]
  4. Buysse, Lieven
    2014 “‘So what’s a Year in a Lifetime so.’ Non-prefatory Use of so in Native and Learner English.” Text & Talk 34(1): 23–47. 10.1515/text‑2013‑0036
    https://doi.org/10.1515/text-2013-0036 [Google Scholar]
  5. Coles, Bryn Alexander, and Melanie West
    2016 “Trolling the Trolls: Online Forum Users Constructions of the Nature and Properties of Trolling.” Computers in Human Behavior60: 233–44. 10.1016/j.chb.2016.02.070
    https://doi.org/10.1016/j.chb.2016.02.070 [Google Scholar]
  6. Coupland, Justine, and Nikolas Coupland
    2010 “Attributing Stance in Discourses of Body Shape and Weight Loss.” InStance: Sociolinguistic Perspectives, edited byAlexandra Jaffe, 227–50. Oxford: Oxford University Press.
    [Google Scholar]
  7. Culpeper, Jonathan
    1996 “Towards an Anatomy of Impoliteness.” Journal of Pragmatics25: 349–67. 10.1016/0378‑2166(95)00014‑3
    https://doi.org/10.1016/0378-2166(95)00014-3 [Google Scholar]
  8. Dubois, John W.
    2007 “The Stance Triangle.” InStancetaking in Discourse, edited byRobert Englebretson, 139–182. Philadelphia, PA: John Benjamins Publishing Company. 10.1075/pbns.164.07du
    https://doi.org/10.1075/pbns.164.07du [Google Scholar]
  9. Fausset, Richard
    2018 “Rally by White Nationalists was over almost before it Began.” The New York Times, August, 12. https://www.nytimes.com/2018/08/12/us/politics/charlottesville-va-protest-unite-the-right.html
    [Google Scholar]
  10. Hardaker, Claire
    2013 “Uh.…not to be Nitpicky,,,,,but…The Past Tense of Drag is Dragged, not Drug: An Overview of Trolling Strategies.” Journal of Language Aggression and Conflict1(1): 58–86. 10.1075/jlac.1.1.04har
    https://doi.org/10.1075/jlac.1.1.04har [Google Scholar]
  11. 2015 “‘I refuse to respond to this obvious troll’: An Overview of Responses to (Perceived) Trolling.” Corpora 10(2): 201–29.
    [Google Scholar]
  12. Hawley, George
    2017Making Sense of the Alt-Right. New York: Columbia University Press. 10.7312/hawl18512
    https://doi.org/10.7312/hawl18512 [Google Scholar]
  13. 2018The Alt-Right: What Everyone Needs to Know. New York: Oxford University Press.
    [Google Scholar]
  14. Hsu, Spencer S. [Google Scholar]
  15. Jaffe, Alexandra
    2009 “Introduction: The Sociolinguistics of Stance.” InStance: Sociolinguistic Perspectives, edited byAlexandra Jaffe, 3–28. Oxford: Oxford University Press. 10.1093/acprof:oso/9780195331646.001.0001
    https://doi.org/10.1093/acprof:oso/9780195331646.001.0001 [Google Scholar]
  16. Johnstone, Barbara
    2009 “Stance, Style, and the Linguistic Individual.” InStance: Sociolinguistic Perspectives, edited byAlexandra Jaffe, 29–52. Oxford: Oxford University Press. 10.1093/acprof:oso/9780195331646.003.0002
    https://doi.org/10.1093/acprof:oso/9780195331646.003.0002 [Google Scholar]
  17. Lorenzo-Dus, Nuria, and Lella Nouri
    2020 “The Discourse of the US Alt-Right Online – a Case Study of the Traditionalist Worker Party Blog.” Critical Discourse Studies,   10.1080/17405904.2019.1708763
    https://doi.org/10.1080/17405904.2019.1708763 [Google Scholar]
  18. Nagle, Angela
    2017Kill all Normies: Online Culture Wars from 4chan and Tumblr to Trump and the Alt-Right. Alresford, UK: Zero Books.
    [Google Scholar]
  19. “Screenshots from ‘Charlottesville 2.0’ Discord server”
    “Screenshots from ‘Charlottesville 2.0’ Discord server” 2017 [screenshots of Discord] Retrieved fromhttps://www.unicornriot.ninja/2017/charlottesville-violence-planned-discord-servers-unicorn-riot-reports/
  20. Selk, Avi
    2017 A Twitter Campaign is Outing People Who Marched with White Nationalists in Charlottesville. Washington Post, August, 14. https://www.washingtonpost.com/news/the-intersect/wp/2017/08/14/a-twitter-campaign-is-outing-people-who-marched-with-white-nationalists-in-charlottesville/?utm_term=.db954e831399
    [Google Scholar]
  21. Southern Poverty Law Center
    Southern Poverty Law Center 2019 “Hate Map.” AccessedJune 24, 2020. https://www.splcenter.org/hate-map
  22. Spencer-Oatey, Helen
    2008 “Face, (Im)Politeness and Rapport.” InCulturally Speaking, edited byHelen Spencer-Oatey, 11–47. London: Continuum.
    [Google Scholar]
  23. Tannen, Deborah
    2010 “Abduction and Identity in Family Interaction: Ventriloquizing as Indirectness.” Journal of Pragmatics42(2):307–16. 10.1016/j.pragma.2009.06.002
    https://doi.org/10.1016/j.pragma.2009.06.002 [Google Scholar]
  24. Taylor, Charlotte
    2015 “Beyond Sarcasm: The Metalanguage and Structures of Mock Politeness.” Journal of Pragmatics87:127–141. 10.1016/j.pragma.2015.08.005
    https://doi.org/10.1016/j.pragma.2015.08.005 [Google Scholar]

Data & Media loading...

  • Article Type: Research Article
Keyword(s): Alt-right; mock politeness; online discourse; rapport management; stance; trolling
This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error