Volume 11, Issue 1
  • ISSN 2213-1272
  • E-ISSN: 2213-1280
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Nigerian media reports on herdsmen’s violence present dehumanised images of a slaughterhouse in which farmers are represented as animals being slaughtered by herders. Using a critical discourse analysis and appraisal framework, with a focus on the systems of and , this paper critically examines media representation of herdsmen’s violence as “butchering” in the form of carnism. Analysis reveals that carnist representation is reinforced through death-dealing socio-cognitive labelling, attitudinal lexicalisation and strands of carnism. Also, using and resources, a one-directional and horrific image is painted. The study concludes that the creation as well as consumption of such scary news cultivates cognitive prejudices and stereotypes.


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