The virtue and shades of aggressive humour in press advertising

References

1. Attardo, Salvatore
   1994 Linguistic Theories of Humor. Berlin, New York: De Gruyter Mouton.
   [Google Scholar]
2. Attardo, Salvatore
   2015 “Humorous Metaphors.” InCognitive Linguistics and Humor Research, edited byGeert Brône, Kurt Feyaerts, and Tony Veale, 91–110. Berlin, New York: De Gruyter Mouton. 10.1515/9783110346343‑005
   https://doi.org/10.1515/9783110346343-005 [Google Scholar]
3. Attardo, Salvatore, and Raskin, Victor
   1991 “Script Theory Revis(it)ed: Joke Similarity and Joke Representation Model.” Humor41: 293–347. 10.1515/humr.1991.4.3‑4.293
   https://doi.org/10.1515/humr.1991.4.3-4.293 [Google Scholar]
4. American Heritage Dictionary of the English Language online
   American Heritage Dictionary of the English Language online. https://ahdictionary.com
5. Barsoux, Jean-Louis
   1993 Funny Business: Humour Management and Business Culture. London: Cassell.
   [Google Scholar]
6. Beard, Fred K.
   2008 “Advertising and Audience Offense: The Role of Intentional Humor.” Journal of Marketing Communications14 (1): 1–17. 10.1080/13527260701467760
   https://doi.org/10.1080/13527260701467760 [Google Scholar]
7. Beermann, Ursula, and Willibald Ruch
   2009a “How Virtuous is Humor? Evidence from Everyday Behavior.” Humor: International Journal of Humor Research221: 395–417. 10.1515/HUMR.2009.023
   https://doi.org/10.1515/HUMR.2009.023 [Google Scholar]
8. Beermann, Ursula, and Willibald Ruch
   2009b “How Virtuous is Humor? What We Can Learn from Current Instruments.” Journal of Positive Psychology41: 528–539. 10.1080/17439760903262859
   https://doi.org/10.1080/17439760903262859 [Google Scholar]
9. Berger, Arthur Asa
   1993 An Anatomy of Humor. New Brunswick, NJ: Transaction.
   [Google Scholar]
10. Besser, Avi, and Virgil Zeigler-Hill
    2011 “Pathological Forms of Narcissism and Perceived Stress during the Transition to the University: The Mediating Role of Humor.” International Journal of Stress Management18 (3): 197–221. 10.1037/a0024826
    https://doi.org/10.1037/a0024826 [Google Scholar]
11. Blackford, Benjamin J., James Gentry, Robert L. Harrison, and Les Carlson
    2011 “The Prevalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials.” Journal of Advertising40 (4): 123–133. 10.2753/JOA0091‑3367400408
    https://doi.org/10.2753/JOA0091-3367400408 [Google Scholar]
12. Buijzen, Moniek, and Patti M. Valkenburg
    2004 “Developing a Typology of Humor in Audiovisual Media.” Media Psychology6 (2): 147–167. 10.1207/s1532785xmep0602_2
    https://doi.org/10.1207/s1532785xmep0602_2 [Google Scholar]
13. Chłopicki, Władysław
    1987 An Application of the Script Theory of Semantics to the Analysis of Selected Polish Humorous Short Stories. Unpublished M.A. Thesis. Purdue University, West Lafayette, Indiana.
    [Google Scholar]
14. Chłopicki, Władysław
    2000 “Linguistic Analysis of Humour in Short Stories.” InŚwiat Humoruedited byStanisław Gajda, Dorota Brzozowska, 513–524. Opole: Drukarnia Wydawnictwa Św. Krzyża w Opolu.
    [Google Scholar]
15. Chłopicki, Władysław
    2006 “Humour and Cognition: Dynamics of Characters and Events.” InJęzyk a Komunikacja. At the Crossroads of Linguistic Sciences101, edited byPiotr Chruszczewski, 331–347. Kraków: Tertium.
    [Google Scholar]
16. Cline, Thomas W., and James J. Kellaris
    1999 “The Joint Impact of Humor and Argument Strength in a Print Advertising Context: A Case for Weaker Arguments.” Psychology and Marketing16 (1): 69–86. 10.1002/(SICI)1520‑6793(199901)16:1<69::AID‑MAR5>3.0.CO;2‑9
    https://doi.org/10.1002/(SICI)1520-6793(199901)16:1<69::AID-MAR5>3.0.CO;2-9 [Google Scholar]
17. Davies, Christie
    1990 Ethnic Humor around the World: A Comparative Analysis. Bloomington, Indianapolis: Indiana University Press.
    [Google Scholar]
18. DiCioccio, Rachel L.
    2012 “Humor as Aggressive Communication.” InHumor Communication: Theory, Impact, and Outcomes, edited byRachel L. DiCioccio, 93–108. Dubuque: Kendall Hunt.
    [Google Scholar]
19. Dore, Margherita
    2020 “Intertextuality and Failed Taboo Humour in Advertising.” The European Journal of Humour Research8 (3): 99–114. 10.7592/EJHR2020.8.3.Dore
    https://doi.org/10.7592/EJHR2020.8.3.Dore [Google Scholar]
20. Dynel, Marta
    2013 “Humorous Phenomena in Dramatic Discourse.” The European Journal of Humour Research1 (1): 22–60. 10.7592/EJHR2013.1.1.dynel
    https://doi.org/10.7592/EJHR2013.1.1.dynel [Google Scholar]
21. Eisend, Martin
    2011 “How Humor in Advertising Works: A Meta-Analytic Test of Alternative Models.” Marketing Letters221: 115–132. 10.1007/s11002‑010‑9116‑z
    https://doi.org/10.1007/s11002-010-9116-z [Google Scholar]
22. Ferguson, Mark A., and Thomas E. Ford
    2008 “Disparagement Humor: A Theoretical and Empirical Review of Psychoanalytic, Superiority and Social Identity Theories.” Humor: International Journal of Humor Research211: 283–312. 10.1515/HUMOR.2008.014
    https://doi.org/10.1515/HUMOR.2008.014 [Google Scholar]
23. Fry, William F.
    1963 Sweet Madness: A Study of Humor. Palo Alto: Pacific. 10.1037/11790‑000
    https://doi.org/10.1037/11790-000 [Google Scholar]
24. Graham, Elizabeth E., Michael J. Papa, and Gordon P. Brooks
    1992 “Functions of Humor in Conversation: Conceptualization and Measurement.” Western Journal of Communication561: 161–183. 10.1080/10570319209374409
    https://doi.org/10.1080/10570319209374409 [Google Scholar]
25. Gray, John
    1992 Men are from Mars, Women are from Venus: A Practical Guide for Improving Communication and Getting What You Want in Your Relationships. New York, NY: HarperCollins.
    [Google Scholar]
26. Gruner, Charles R.
    1997 The Game of Humour: A Comprehensive Theory of Why We Laugh. New Brunswick, NY: Transaction Publishers.
    [Google Scholar]
27. Gulas, Charles S., and Marc G. Weinberger
    2006 Humor in Advertising. Armonk, NY, and London: M. E. Sharpe.
    [Google Scholar]
28. Gulas, Charles S., Charles R. Taylor, and Marc G. Weinberger
    2021 Humor in Advertising: Classic Perspectives and New Insights. New York: Taylor & Francis.
    [Google Scholar]
29. Hilliard, Robert L.
    2014 Writing for Television, Radio, and New Media. Stanford, CT: Cengage Learning.
    [Google Scholar]
30. Horňák, Pavel
    2017 “Humour―The Strongest Emotional Appeal in Advertising.” InStrategic Innovative Marketing. Springer Proceedings in Business and Economicsedited byAndroniki Kavoura, Damianos P. Sakas, and Petros Tomaras, 259–264. Cham: Springer. 10.1007/978‑3‑319‑33865‑1_33
    https://doi.org/10.1007/978-3-319-33865-1_33 [Google Scholar]
31. Hempelmann, Christian F.
    2017 “Key Terms in the Field of Humor.” InThe Routledge Handbook of Language and Humoredited bySalvatore Attardo, 34–48. New York: Routledge. 10.4324/9781315731162‑4
    https://doi.org/10.4324/9781315731162-4 [Google Scholar]
32. Hurley, Matthew M., Daniel C. Dennett, and Reginald B. Adams Jr.
    2011 Inside Jokes. Using Humor to Reverse-Engineer the Mind. Cambridge, MA and London: The MIT Press. 10.7551/mitpress/9027.001.0001
    https://doi.org/10.7551/mitpress/9027.001.0001 [Google Scholar]
33. Hurley, Matthew M., Daniel C. Dennett, and Reginald B. Adams Jr.
    2017 Filozofia Dowcipu. Humor jako Siła Napędowa Umysłu (Trans.Rafał Śmietana). Kraków: Copernicus Center Press.
    [Google Scholar]
34. Infante, Dominic A.
    1987 “Aggressiveness.” InPersonality and Interpersonal Communicationedited byJames C. McCroskey and John A. Daly, 157–192. Newbury Park, CA: Sage.
    [Google Scholar]
35. Koszałkowska, Karolina, and Monika Wróbel
    2019 “Moral Judgment of Disparagement Humor.” Humor32 (4): 619–641. 10.1515/humor‑2018‑0023
    https://doi.org/10.1515/humor-2018-0023 [Google Scholar]
36. Krikmann, Arvo
    2006 “Contemporary Linguistic Theories of Humour.” Folklore. Electronic Journal of Folklore331: 27–58. 10.7592/FEJF2006.33.kriku
    https://doi.org/10.7592/FEJF2006.33.kriku [Google Scholar]
37. Martin, Rod A., Patricia Puhlik-Doris, Gwen Larsen, Jeanette Gray, and Kelly Weir
    2003 “Individual Differences in Use of Humor and Their Relation to Psychological Well-being: Development of the Humor Styles Questionnaire.” Journal of Research in Personality37 (1): 48–75. 10.1016/S0092‑6566(02)00534‑2
    https://doi.org/10.1016/S0092-6566(02)00534-2 [Google Scholar]
38. McGraw, Peter, and Joel Warner
    2015 The Humour Code. A Global Search for What Makes Things Funny. New York etc.: Simon & Schuster Paperbacks.
    [Google Scholar]
39. Meyer, John C.
    2000 “Humor as Double-Edged Sword: Four Functions of Humor in Communication.” Communication Theory101: 310–331. 10.1111/j.1468‑2885.2000.tb00194.x
    https://doi.org/10.1111/j.1468-2885.2000.tb00194.x [Google Scholar]
40. Michalik, Urszula, and Iwona Sznicer
    2017 “The Use of Humor in the Multicultural Working Environment.” InMulticulturalism, Multilingualism and the Self: Studies in Linguistics and Language Learningedited byDanuta Gabryś-Barker, Dagmara Gałajda, Adam Wojtaszek, and Paweł Zakrajewski, 19–32. Berlin: Springer. 10.1007/978‑3‑319‑56892‑8_2
    https://doi.org/10.1007/978-3-319-56892-8_2 [Google Scholar]
41. Morreall, John
    1983 Taking Laughter Seriously. New York: State University of New York Press.
    [Google Scholar]
42. Peters, Natalie, Lucie Holmgreen, and Debra Oswald
    2015 “It’s Just a Joke: Reactions to and Justifications for Gender Role Stereotypes in Advertisements.” Journal of Psychological Research20 (3): 160–168.
    [Google Scholar]
43. Plester, Barbara, Tim Bentley, and Emily Brewer
    2022 “‘It Only Hurts When I Laugh’: Tolerating Bullying Humour in Order to Belong at Work.” The European Journal of Humour Research10 (2): 116–134. 10.7592/EJHR.2022.10.2.645
    https://doi.org/10.7592/EJHR.2022.10.2.645 [Google Scholar]
44. Raskin, Victor
    1985 Semantic Mechanisms of Humor. Dordrecht: D. Reidel.
    [Google Scholar]
45. Rosch, Eleanor
    1978 “Principles of Categorisation.” InCognition and Categorisation, edited byEleanor Rosch and Barbara B. Lloyd, 27–48. Hillsdale, NJ: Lawrence Erlbaum.
    [Google Scholar]
46. Ruch, Willibald, and Sonja Heintz
    2016 “The Virtue Gap in Humor: Exploring Benevolent and Corrective Humor.” Translational Issues in Psychological Science2 (1): 35–45. 10.1037/tps0000063
    https://doi.org/10.1037/tps0000063 [Google Scholar]
47. Santiago, Marina, and Sarah Seewoester Cain
    2017 “Audience Affiliation, Membership Categories, and the Construction of Humor in Stand-Up Comedy.” InHumorous Discourseedited byWładysław Chłopicki and Dorota Brzozowska, 155–177. Boston/Berlin: Walter de Gruyter. 10.1515/9781501507106‑008
    https://doi.org/10.1515/9781501507106-008 [Google Scholar]
48. Schmidt-Hidding, Wolfgang
    1963 “Wit and Humor.” InHumor und Witz, edited byWolfgang Schmidt-Hidding, 37–160. Munich: Hueber.
    [Google Scholar]
49. Stwora, Anna
    2020a “The Thin Invisible Line – Between Funny and Distasteful Multimodal Advertising Discourse.” InExplorations in Humor Studies: Humor Research Project, edited byMarcin Kuczok, Anna Stwora, and Mariola Świerkot, 129–151. Newcastle upon Tyne: Cambridge Scholars Publishing.
    [Google Scholar]
50. Stwora, Anna
    2020b “Funny or Distasteful? A Cross-Cultural Perspective on Surprise and Humour in Multimodal Advertising.” The European Journal of Humour Research8 (2): 113–128. 10.7592/EJHR2020.8.2.Stwora
    https://doi.org/10.7592/EJHR2020.8.2.Stwora [Google Scholar]
51. Stwora, Anna
    2020c “Sociopragmatic and Strategic Functions of Humour in Intercultural Business Contexts.” InExploring Business Language and Culture, edited byUrszula Michalik, Anna Stwora, Iwona Sznicer, and Paweł Zakrajewski, 143–156. Cham: Springer. 10.1007/978‑3‑030‑58551‑8_9
    https://doi.org/10.1007/978-3-030-58551-8_9 [Google Scholar]
52. Stwora, Anna
    2021 “On the Popcultural Life of Historical Works of Art in Humorous Advertising.” Świat i Słowo / World and Word36 (1): 167–181. 10.5604/01.3001.0014.7911
    https://doi.org/10.5604/01.3001.0014.7911 [Google Scholar]
53. Stwora, Anna
    2022 “The Intricacies of (Debatable) Humour in Advertising: A Cross-Cultural Standpoint.” Academic Journal of Modern Philology181: 177–190.
    [Google Scholar]
54. Stwora, Anna
    2023 Synergistic Application of Metaphorical and Humorous Elements in Polish and English Advertising Discourse. Katowice: University of Silesia Press.
    [Google Scholar]
55. Stwora, Anna, and Grzegorz Zemełka
    2020 “Towards Enhancement, Distraction or Oblivion – Studying the Impact of Humorous Language in Advertising.” InExplorations in Humor Studies: Humor Research Project, edited byMarcin Kuczok, Anna Stwora, and Mariola Świerkot, 152–175. Newcastle upon Tyne: Cambridge Scholars Publishing.
    [Google Scholar]
56. Śniecikowska, Beata
    2017 “Books with Pictures, Pictures with Sounds. On Some Phono-Visual Strategies in Avant-Garde and Post-Avant-Garde Literature for Children.” Paper presented atthe conference Culture • Cognition • Communication: (Inter)cultural Perspectives on Language and the Mind (ICPLM 2017), Maria Curie-Skłodowska University in Lublin, September 14–15, 2017.
    [Google Scholar]
57. Tsakona, Villy
    2009 “Language and Image Interaction in Cartoons: Towards a Multimodal Theory of Humor.” Journal of Pragmatics411: 1171–1188. 10.1016/j.pragma.2008.12.003
    https://doi.org/10.1016/j.pragma.2008.12.003 [Google Scholar]
58. Wiggins, Jerry S.
    1991 “Agency and Communion as Conceptual Coordinates for the Understanding and Measurement of Interpersonal Behavior.” InThinking Clearly about Psychology: Essays in Honor of Paul E. Meehl, Vol. 1. Matters of Public Interest, Vol. 2. Personality and Psychopathology, edited byDante Cicchetti and William M. Grove, 89–113. Minnesota: University of Minnesota Press.
    [Google Scholar]
59. Wolff, H. A., C. E. Smith, and H. Murray
    1943 “The Psychology of Humor: A Study of the Responses to Race Disparagement Jokes.” Journal of Abnormal and Social Psychology281: 341–365. 10.1037/h0075400
    https://doi.org/10.1037/h0075400 [Google Scholar]
60. Yus, Francisco
    2003 “Humor and the Search for Relevance.” Journal of Pragmatics35 (9): 1295–1331. 10.1016/S0378‑2166(02)00179‑0
    https://doi.org/10.1016/S0378-2166(02)00179-0 [Google Scholar]
61. Yus, Francisco
    2016 Humour and Relevance. Amsterdam/Philadelphia: John Benjamins. 10.1075/thr.4
    https://doi.org/10.1075/thr.4 [Google Scholar]