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Abstract
Considering the importance of metapolitics in the propagation of contentious ideologies, this study focuses on the Tradwife discourse to discover if there are any points of intersection between the Tradwife movement and the Alt-Right ideology. Drawing upon Critical Discourse Studies and Corpus Linguistics, keywords and their concordances are closely examined in a corpus compiled from YouTube videos of three white Tradwife influencers to identify the discourse topics and argumentation strategies that underpin Tradwife rhetoric. Even though whiteness is found to be more implicit and performative in Tradwife discourse, the explicit anti-feminist stance appears to be the foremost point of confluence between the movement and the Alt-Right. Another interesting conclusion is the highly pragmatic nature of the Tradwife movement which capitalizes on neoliberalism and feminism while appearing to defy both.
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