1887
Volume 12, Issue 3
  • ISSN 1569-2159
  • E-ISSN: 1569-9862
GBP
Buy:£15.00 + Taxes

Abstract

U.S. President Barack Obama’s rhetoric lends itself well as a highly interesting case study for exploring the possibilities of contemporary political rhetoric of being both successful on the one hand and rational, according to normative standards of argumentative discourse, on the other. Taking up the concept of “strategic maneuvering” as developed within Pragma-Dialectics (cf. van Eemeren 2010), a corpus of Obama’s speeches and books is analyzed in order to assess both its rationality and efficiency. The analysis shows that Obama not only knows extremely well how to use the classical inventory of (political) rhetoric, but also tries to overcome the standard strategic maneuvering of political rhetoric which is often polarizing and destructive. Obama tries to change this traditional style of political rhetoric by his orientation towards consensus and universal values and by his willingness to practice self-criticism. The evaluation of Obama’s political rhetoric has also shown, however, that Obama is sometimes forced to abandon his high ethical and rhetorical standards in order not to lose a substantial section of the U.S. voters. In some of these cases, it might be argued that his strategic maneuvering “derails”. All in all, however, Obama has shown us that a leading contemporary politician can overcome traditional party rhetoric by following new types of strategic maneuvering which, at least sometimes, successfully reconcile normative standards of rational discussion with rhetorical principles of efficient persuasion. Keywords: Barack Obama; political rhetoric; democracy; Pragma-Dialectics; strategic maneuvering; fallacy; pragmatic argument; irony; self-criticism

Loading

Article metrics loading...

/content/journals/10.1075/jlp.12.3.03kie
2013-01-01
2018-10-16
Loading full text...

Full text loading...

References

http://instance.metastore.ingenta.com/content/journals/10.1075/jlp.12.3.03kie
Loading
This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error