1887
Volume 12, Issue 4
  • ISSN 1569-2159
  • E-ISSN: 1569-9862
USD
Buy:$35.00 + Taxes

Abstract

This study examines the schemata underlying the social dimensions and relationships associated with the processes of Latino identity construction in 500 YouTube postings in response to the Obama Reggaeton video. According to Van Dijk (1998), such schemata allow members of a given group to provide answers to questions such as who they are, what criteria need to be met for membership in their group, and what kinds of relationships are established among their group and other social groups. Along the lines of Wodak et al. (1999), our study unveils six main thematic contents or categories that discursively realize the social dimensions and relationships associated with the Latino identity, and tests them in a corpus of unsolicited data in a deindividuated environment, YouTube, in which social identity, such as the Latino identity, is salient. The analysis lends validity to these categories, as they were found to be highly relevant to the corpus. We argue that the Latino identity is essentially political, both in the narrow and the broad senses of the word (see Gee 2005; Joseph 2006). Furthermore, the Latino identity can only be properly understood within the identity politics climate of the US. Keywords: Latino identity, CMC, YouTube, social identity, ethnic identity, diasporic, migrant on-line communities

Loading

Article metrics loading...

/content/journals/10.1075/jlp.12.4.04bli
2013-01-01
2019-08-23
Loading full text...

Full text loading...

References

http://instance.metastore.ingenta.com/content/journals/10.1075/jlp.12.4.04bli
Loading
  • Article Type: Research Article
This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error