Volume 15, Issue 3
  • ISSN 1569-2159
  • E-ISSN: 1569-9862
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Drawing on tools from Multimodal Critical Discourse Analysis this paper analyses the editing techniques in a Swedish docu-soap showing that humour is used to ridicule the working-class participants, representing them as slow, inflexible, undynamic and unstylish. The paper places this within broader discursive shifts in Sweden where the rise of neoliberalism requires a dismantling of the welfare state, legitimized partly though establishing the lower social economic groups as morally flawed and themselves responsible for their increasingly disadvantaged situation as social inequalities increase.


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