Volume 15, Issue 3
  • ISSN 1569-2159
  • E-ISSN: 1569-9862
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Goal-oriented learning seems to be a ubiquitous demand for almost all kind of play activities today. This demand, the article argues, is related to a specific neo-liberal discourse about the “superchild”. The article shows how this discourse is articulated multimodally in a number of media texts aimed at young children based around a trans-medial brand; Mike the Knight.


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  • Article Type: Research Article
Keyword(s): apps; Children; discourse; multimodality; popular culture
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