Volume 15, Issue 6
  • ISSN 1569-2159
  • E-ISSN: 1569-9862
Buy:$35.00 + Taxes


This article explores how the mediatisation of politics is evolving by analysing the different ways in which three political “gaffes” in recent British politics have been configured by the media environment. The article draws on theories suggesting that contemporary political action is enveloped by media scrutiny and the technological forms of mediation are diversified and hybridised rather than concentrated and uniform. Using case studies, the analysis examines the varying ways in which the broadcast interview can be part of a wider ecology of media technologies that afford an expanding range of discursive strategies for the negative construal of political actions.


Article metrics loading...

Loading full text...

Full text loading...


  1. Atkinson, Paul , and David Silverman
    1997 “Kundera’s immortality: The interview society and the invention of the self.” Qualitative Inquiry, 3 (3): 304–325. doi: 10.1177/107780049700300304
    https://doi.org/10.1177/107780049700300304 [Google Scholar]
  2. Brooker, Charlie
    2011 “The Ed Miliband loop and the media reality deficit.” The Guardian, 3 July 2011.
    [Google Scholar]
  3. Bull, Peter
    2008 “Slipperiness, evasion, and ambiguity.” Journal of Language and Social Psychology, 27 (3): 333–344. doi: 10.1177/0261927X08322475
    https://doi.org/10.1177/0261927X08322475 [Google Scholar]
  4. Bull, Peter , Ralph Negrine , and Katie Hawn
    2014 “Telling it like it is or just telling a good story?: Editing techniques in news coverage of the British parliamentary expenses scandal.” Language and Dialogue, 4 (2): 213–233. doi: 10.1075/ld.4.2.03bul
    https://doi.org/10.1075/ld.4.2.03bul [Google Scholar]
  5. Chadwick, Andrew
    2011 “The political information cycle in a hybrid news system: The British prime minister and the Bullygate affair.” International Journal of Press/Politics, 16 (1): 3–29. doi: 10.1177/1940161210384730
    https://doi.org/10.1177/1940161210384730 [Google Scholar]
  6. 2013The Hybrid Media System. Oxford: Oxford University Press. doi: 10.1093/acprof:oso/9780199759477.001.0001
    https://doi.org/10.1093/acprof:oso/9780199759477.001.0001 [Google Scholar]
  7. Clayman, Steven E.
    1988 “Displaying neutrality in television news interviews.” Social Problems, 35 (4): 474–492. doi: 10.2307/800598
    https://doi.org/10.2307/800598 [Google Scholar]
  8. 1990 “From talk to text: Newspaper accounts of reporter-source interactions.” Media, Culture and Society, 12 (1): 79–104. doi: 10.1177/016344390012001005
    https://doi.org/10.1177/016344390012001005 [Google Scholar]
  9. 1995 “Defining moments, presidential debates, and the dynamics of quotability.” Journal of Communication, 45 (3): 118–146. doi: 10.1111/j.1460‑2466.1995.tb00746.x
    https://doi.org/10.1111/j.1460-2466.1995.tb00746.x [Google Scholar]
  10. Clayman, Steven E. , and John Heritage
    2002The News Interview. Cambridge: Cambridge University Press. doi: 10.1017/CBO9780511613623
    https://doi.org/10.1017/CBO9780511613623 [Google Scholar]
  11. Clayman, Steven E. , and Jack Whalen
    1989 “When the medium becomes the message: The case of the Rather-Bush encounter.” Research on Language and Social Interaction, 22 (1): 241–272.
    [Google Scholar]
  12. Corner, John , Kay Richardson , and Katy Parry
    2013 “Comedy, the civic subject, and generic mediation.” Television and New Media, 14 (1): 31–45. doi: 10.1177/1527476412453947
    https://doi.org/10.1177/1527476412453947 [Google Scholar]
  13. Ekström, Mats
    2001 “Politicians interviewed on television news.” Discourse and Society, 12 (4): 563–584. doi: 10.1177/0957926501012005001
    https://doi.org/10.1177/0957926501012005001 [Google Scholar]
  14. Ekström, Mats , and Richard Fitzgerald
    2014 “Groundhog day: Extended repetitions in political news interviews.” Journalism Studies, 15 (1): 82–97. doi: 10.1080/1461670X.2013.776812
    https://doi.org/10.1080/1461670X.2013.776812 [Google Scholar]
  15. Ekström, Mats , Asa Kroon , and Mats Nylund
    (eds) 2006News from the Interview Society. Gothenburg: Nordicom.
    [Google Scholar]
  16. Eriksson, Göran
    2011 “Adversarial moments: A study of short-form interviews in the news.” Journalism, 12 (1): 51–69. doi: 10.1177/1464884910367588
    https://doi.org/10.1177/1464884910367588 [Google Scholar]
  17. Eriksson, Göran , and Johan Östman
    2013 “Cooperative or adversarial? Journalists’ enactment of the watchdog function in political news production.” International Journal of Press/Politics, 18 (3): 304–324. doi: 10.1177/1940161213482493
    https://doi.org/10.1177/1940161213482493 [Google Scholar]
  18. Garton, Greg , Martin Montgomery , and Andrew Tolson
    1991 “Ideology, scripts and metaphors in the public sphere of a general election.” InBroadcast Talk, ed. by Paddy Scannell , 100–118. London: Sage.
    [Google Scholar]
  19. Greatbatch, David
    1986 “Aspects of topical organisation in news interviews: The use of agenda-shifting procedures by interviewees.” Media, Culture and Society, 8 (4): 441–455. doi: 10.1177/0163443786008004005
    https://doi.org/10.1177/0163443786008004005 [Google Scholar]
  20. 1988 “A turn-taking system for British news interviews.” Language in Society, 17 (4): 401–430. doi: 10.1017/S0047404500012963
    https://doi.org/10.1017/S0047404500012963 [Google Scholar]
  21. Green, Damon
    2011 “To a TV reporter…” www.twitlonger.com/show/bfnesm, 1/7/2011. Accessed6.11.2014.
  22. Harris, Sandra
    1991 “Evasive action: How politicians respond to questions in political interviews.” InBroadcast Talk, ed. by Paddy Scannell , 76–99. London: Sage.
    [Google Scholar]
  23. Heritage, John
    1985 “Analyzing news interviews: Aspects of the production of talk for an overhearing audience.” InHandbook of Discourse Analysis Volume 3: Discourse and Dialogue, ed. by Teun van Dijk , 95–117. London: Academic Press.
    [Google Scholar]
  24. Hutchby, Ian
    2001 “Technologies, texts and affordances.” Sociology, 35 (4): 441–456. doi: 10.1177/S0038038501000219
    https://doi.org/10.1177/S0038038501000219 [Google Scholar]
  25. Kress, Gunther , and Theo van Leeuwen
    2001Multimodal Discourse: The Modes and Media of Contemporary Communication. London: Edward Arnold.
    [Google Scholar]
  26. Kroon Lundell, Asa , and Mats Ekström
    2010 “Interview bites in television news production and presentation.” Journalism Practice, 4 (4): 476–491. doi: 10.1080/17512781003711348
    https://doi.org/10.1080/17512781003711348 [Google Scholar]
  27. Montgomery, Martin
    2007The Discourse of Broadcast News. London: Routledge.
    [Google Scholar]
  28. Mullaney, Louise
    2011Discursive Approaches to Politeness. Amsterdam: Mouton de Gruyter.
    [Google Scholar]
  29. Pomerantz, Anita
    1989 “Constructing skepticism: Four devices used to engender the audience’s skepticism.” Research on Language and Social Interaction, 22 (1): 293–314.
    [Google Scholar]
  30. Porter, Andrew , and Rosa Prince
    2010 “General Election 2010: Gordon Brown’s Gillian Duffy ‘bigot’ gaffe may cost Labour.” Daily Telegraph, 28 April 2010.
    [Google Scholar]
  31. Rendle-Short, Johanna
    2007 “Neutralism and adversarial challenges in the political news interview.” Discourse and Communication, 1 (3): 387–406. doi: 10.1177/1750481307082205
    https://doi.org/10.1177/1750481307082205 [Google Scholar]
  32. Robinson, Duncan
    2011 “Ed Miliband tongue-tied on strikes.” New Statesman, 30 June 2011. www.newstatesman.com/blogs/the-staggers/2011/06/strikes-miliband-wrong. Accessed12.1.2015.
    [Google Scholar]
  33. Sanders, Robert , and Kristine Fitch
    (eds) 2004Handbook of Language and Social Interaction. New Jersey: Lawrence Erlbaum Associates.
    [Google Scholar]
  34. Scannell, Paddy
    1991 “Introduction: The relevance of talk.” InBroadcast Talk, ed. by Paddy Scannell , 1–13. London: Sage.
    [Google Scholar]
  35. Schegloff, Emanuel A.
    1989 “From interview to confrontation: Observations on the Bush/Rather encounter.” Research on Language and Social Interaction, 22 (1): 215–240.
    [Google Scholar]
  36. Strömbäck, Jesper
    2008 “Four phases of mediatisation: An analysis of the mediatisation of politics.” International Journal of Press/Politics, 13 (3): 228–246. doi: 10.1177/1940161208319097
    https://doi.org/10.1177/1940161208319097 [Google Scholar]
  37. Thompson, John
    2000Political Scandal: Power and Visibility in the Media Age. Cambridge: Polity Press.
    [Google Scholar]
  38. Thornborrow, Joanna
    2014The Discourse of Public Participation Media: From Talk Show to Twitter. London: Routledge.
    [Google Scholar]
  • Article Type: Research Article
Keyword(s): gaffes; media hybridity; mediatisation; news interviews; political communication
This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error