1887
Volume 17, Issue 1
  • ISSN 1569-2159
  • E-ISSN: 1569-9862
USD
Buy:$35.00 + Taxes

Abstract

National campaigns are an extension of governance that aim to subliminally (re)align a society to a country’s nation-building objectives or ideals. They are carefully curated government projects that are heavily invested in the dissemination and reinforcement of nation-building ideologies. This paper has focused its research on the National Courtesy Campaign, which was launched at a time when the ‘Asian values’ discourse dominated much of Singapore’s statal narratives. Although not overtly marketed as part of the ‘Asianizing’ Singapore movement, posters of the National Courtesy Campaign were found to be sites in which ideologies that informed the ‘Asianizing’ Singapore movement were reproduced. This paper explores the micro-communication strategies employed for the dissemination of these nation-building ideologies.

Loading

Article metrics loading...

/content/journals/10.1075/jlp.16029.yeo
2017-11-03
2019-11-20
Loading full text...

Full text loading...

References

  1. Anderson, Benedict
    1983Imagined Communities: Reflections on the Origin and Spread of Nationalism. London: Verso.
    [Google Scholar]
  2. 1991Imagined Communities: Reflections on the Origin and Spread of Nationalism. (Rev. ed.). London: Verso.
    [Google Scholar]
  3. Blommaert, Jan
    2005Discourse: a critical introduction. Cambridge, New York: Cambridge University Press. doi: 10.1017/CBO9780511610295
    https://doi.org/10.1017/CBO9780511610295 [Google Scholar]
  4. Bokhorst-Heng, Wendy D.
    1998 “Language and imagining the nation in Singapore.” PhD diss., National Library of Canada = Bibliothèque nationale du Canada.
  5. Chua, Beng Huat
    2003 “Multiculturalism in Singapore: An instrument of social control.” Race & Class, Vol44, No.3: 58–77. doi: 10.1177/0306396803044003025
    https://doi.org/10.1177/0306396803044003025 [Google Scholar]
  6. Clements, Quinton
    1999 “A gracious society: The engineering of a new national goal in Singapore.” History and Anthropology, 11(2–3), 257 289. doi: 10.1080/02757206.1999.9960915
    https://doi.org/10.1080/02757206.1999.9960915 [Google Scholar]
  7. Council, Singapore Courtesy
    Council, Singapore Courtesy 1999Courtesy – More than a Smile. Singapore: Ministry of Information and the Arts.
    [Google Scholar]
  8. Fairclough, Norman
    1993Critical Discourse Analysis: The Critical Study of Language (Second ed.). London: Routledge.
    [Google Scholar]
  9. Kuah, Khun-Eng
    1990 “Confucian Ideology and Social Engineering in Singapore.” Journal of Contemporary Asia, Vol.20, No.3: 371–383. doi: 10.1080/00472339080000381
    https://doi.org/10.1080/00472339080000381 [Google Scholar]
  10. Koh, Aaron
    2005 “Imagining the Singapore ‘nation’ and ‘identity’: The role of the media and National Education. Asia Pacific Journal of Education, Vol.25, No.1: 75–91. doi: 10.1080/02188790500032566
    https://doi.org/10.1080/02188790500032566 [Google Scholar]
  11. Kong, Lily , and Brenda SA Yeoh
    2003The Politics of Landscapes in Singapore: Constructions of “nation”. New York: Syracuse University Press.
    [Google Scholar]
  12. Kotler, Philip , and Eduardo L. Roberto
    1990Social Marketing: Strategies for Changing Public Behaviour. London: Collier Macmillan.
    [Google Scholar]
  13. Kress, Gunther R. , and Theo Van Leeuwen
    1996Reading Images. London: Routledge.
    [Google Scholar]
  14. Lazar, Michelle M.
    2000 “Gender, discourse and semiotics: The politics of parenthood representations.” Discourse & Society, Vol.11, No.3: 373–400. doi: 10.1177/0957926500011003005
    https://doi.org/10.1177/0957926500011003005 [Google Scholar]
  15. 2003 “Semiosis, social change and governance: A critical semiotic analysis of a national campaign.” Social Semiosis, Vol.13, No.2: 201–221.
    [Google Scholar]
  16. 2009 “Communicating (post)feminisms in discourse.” Discourse & Communication, 3(4), 339–334. doi: 10.1177/1750481309343856
    https://doi.org/10.1177/1750481309343856 [Google Scholar]
  17. 2010 “Performing the ‘lifeworld’ in public education campaigns: Media interdiscursivity and social governance.” Pragmatics and Society: 284–310.
    [Google Scholar]
  18. Pfau, Michael , and Roxanne Parrott
    1992Persuasive Communication Campaigns. USA: Pearson.
    [Google Scholar]
  19. Silverstein, Michael
    1998 “The uses and utility of ideology: A commentary.” InLanguage Ideologies: Practice and Theory, by B. B. Schieffelin , K. A. Woolard and P. V. Kroskrity , (eds) 123–145. New York: Oxford University Press.
    [Google Scholar]
  20. Tan, Charlene
    2012 “‘Our shared values’ in Singapore: A Confucian perspective.” Educational Theory, Vol.62, No.4: 449–463. doi: 10.1111/j.1741‑5446.2012.00456.x
    https://doi.org/10.1111/j.1741-5446.2012.00456.x [Google Scholar]
  21. Tan, Tai Wei and Chew Lee Chin
    2004 Moral and citizenship education as statecraft in Singapore: A curriculum critique. Journal of Moral Education, 33(4), 597–606. doi: 10.1080/0305724042000315644
    https://doi.org/10.1080/0305724042000315644 [Google Scholar]
  22. Teo, Peter
    2004 “Ideological dissonances in Singapore’s national campaign posters: a semiotic deconstruction.” Visual Communication, 3(2), 189–212. doi: 10.1177/147035704043040
    https://doi.org/10.1177/147035704043040 [Google Scholar]
  23. Vasil, Raj K.
    2004A Citizen’s Guide to Government and Politics in Singapore. Singapore: Saik Wah Press Ptd Ltd.
    [Google Scholar]
  24. Wee, Lionel
    2006 “The semiotics of language ideologies in Singapore.” Journal of Sociolinguistics, Vol.10, No.3: 344–361. doi: 10.1111/j.1360‑6441.2006.00331.x
    https://doi.org/10.1111/j.1360-6441.2006.00331.x [Google Scholar]
  25. Wilkinson, Barry
    1988 “Social engineering in Singapore.” Journal of Contemporary Asia, Vol.18, No.2: 165–188. doi: 10.1080/00472338880000131
    https://doi.org/10.1080/00472338880000131 [Google Scholar]
http://instance.metastore.ingenta.com/content/journals/10.1075/jlp.16029.yeo
Loading
/content/journals/10.1075/jlp.16029.yeo
Loading

Data & Media loading...

This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error