Volume 16, Issue 5
  • ISSN 1569-2159
  • E-ISSN: 1569-9862
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This article studies one of the key-metaphors that has dominated British EU-debates for the past 25 years, i.e. the slogan, . The discourse career of this metaphor up to the Brexit referendum shows a decline in its affirmative, optimistic use, and a converse increase of deriding uses to the point of declaring the irredeemably or . We argue that these changes in the metaphor scenario of the concept helped to entice the British public to integrate the information supplied by pro-Brexit campaigners into a narrative of a which motivated their voting preferences. Even statements that were exposed as factually wrong or implausible before the Brexit referendum were still accepted as fitting the narrative and thus considered as more reliable than unframed pieces of counter-information supplied by the Brexit critics.


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  • Article Type: Research Article
Keyword(s): Brexit; discourse career; Europe; frame; lie; metaphor; misrepresentation; scenario
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