Volume 17, Issue 2
  • ISSN 1569-2159
  • E-ISSN: 1569-9862


The production of political talk is changing in response to ongoing changes in the overall media ecology. The rise of web TV challenges the previously dominant mediated politics of traditional broadcasting. In this paper we examine the practices of the mediatization of politics in the web TV environment via a humorous encounter between a self-declared “prankster” posing as a web TV broadcaster, and several Swedish politicians. The discussion reflects on various data emanating from this encounter to reveal how Web TV challenges traditional broadcasting norms, and offers fresh challenges for politicians who are continuously adapting to new media logics for exposure.


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  • Article Type: Research Article
Keyword(s): Communicative activity types; interaction; political interviews; prank; tabloids; Web TV
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