1887
Volume 17, Issue 3
  • ISSN 1569-2159
  • E-ISSN: 1569-9862
USD
Buy:$35.00 + Taxes

Abstract

Political discourse becomes more and more ‘mediatized’ nowadays but, as I argue in this article, mediatization should be considered neither as a testament to ‘de-ideologization’ nor as a restyling of the ‘inherently ideological’ contemporary political communication. Ideology, I claim, is a potentiality of mediatized political discourse and as such, it rests with the generic capacity of the latter to recontextualize symbolisms from the institutional past serving the ordering of the institutional present. How is the recontextualization of symbolic meanings facilitated by the aesthetic and affective qualities of different media genres? In what ways does recontextualized discourse serve the neoliberal order of the present? Lying at the heart of the ideological analysis of political communication, these are questions which can be insightfully addressed through a discourse analytics of mediatization as the one I apply here on two political advertisements from the Greek general election of January 2015.

Loading

Article metrics loading...

/content/journals/10.1075/jlp.17010.kis
2018-07-20
2024-10-06
Loading full text...

Full text loading...

References

  1. Adams, Ian
    2001Political Ideology Today. Manchester: Manchester University Press
    [Google Scholar]
  2. Althusser, Louis
    1984Essays on Ideology. London: Verso.
    [Google Scholar]
  3. Bakhtin, Mikhail M.
    1981 “Forms of Time and of the Chronotope in the Novel”. In: The Dialogic Imagination, ed. by Michael Holquist, 84–258. Austin, TX: University of Texas Press.
    [Google Scholar]
  4. Baudrillard, Jean
    1994Simulacra and Simulation. Ann Arbor: The University Michigan Press.
    [Google Scholar]
  5. Boukala, Salomi, and Dimitra Dimitrakopoulou
    2017 “The politics of Fear vs. the Politics of Hope: Analysing the 2015 Greek Election and Referendum Campaigns”. Critical Discourse Studies14(1): 39–55 doi: 10.1080/17405904.2016.1182933
    https://doi.org/10.1080/17405904.2016.1182933 [Google Scholar]
  6. Brock, Bernard L., Mark E. Huglen, James F. Klumpp, and Sharon Howell
    2005Making Sense of Political Ideology: The Power of Language in Democracy. Lanham: Rowman and Littlefield.
    [Google Scholar]
  7. Cammaerts, Bart
    2015 “Neoliberalism and the Post-Hegemonic War of Position: the dialectic between invisibility and visibilities”. European Journal of Communication30(5): 522–538. doi: 10.1177/0267323115597847
    https://doi.org/10.1177/0267323115597847 [Google Scholar]
  8. Castells, Manuel
    2009Communication Power. Oxford: Oxford University Press.
    [Google Scholar]
  9. Chouliaraki, Lilie, and Norman Fairclough
    1999Discourse in Late Modernity. Rethinking Critical Discourse Analysis. Edinburgh: Edinburgh University Press.
    [Google Scholar]
  10. Chouliaraki, Lilie
    2006 “Towards an Analytics of Mediation”. Critical Discourse Studies3(2): 153–178. doi: 10.1080/17405900600908095
    https://doi.org/10.1080/17405900600908095 [Google Scholar]
  11. 2013The Ironic Spectator. Solidarity in the Age of Post-humanitarianism. Cambridge: Polity Press
    [Google Scholar]
  12. Corner, John
    2000 Mediated Persona and Political Culture. Dimensions of Structure and Process. European Journal of Cultural Studies3(3): 386–402 doi: 10.1177/136754940000300306
    https://doi.org/10.1177/136754940000300306 [Google Scholar]
  13. Couldry, Nick
    2010Why Voice Matters. Culture and Politics after Neoliberalism. London: Sage
    [Google Scholar]
  14. 2012Media, Society, World. Social Theory and Digital Media Practice. Cambridge: Polity Press.
    [Google Scholar]
  15. Davis, Aeron
    2007The Mediation of Power. A Critical Introduction. London: Routledge.
    [Google Scholar]
  16. Fairclough, Norman
    1992 “Intertextuality in Critical Discourse Analysis”. Linguistics and Education4(3–4): 269–293. doi: 10.1016/0898‑5898(92)90004‑G
    https://doi.org/10.1016/0898-5898(92)90004-G [Google Scholar]
  17. 2000 “Language and Neo-Liberalism”. Discourse and Society11(2): 147–148 doi: 10.1177/0957926500011002001
    https://doi.org/10.1177/0957926500011002001 [Google Scholar]
  18. Fiske, John
    1987Television Culture. London: Routledge.
    [Google Scholar]
  19. Flyvbjerg, Bent
    2006 “Five Misunderstandings about Case-study Research”. Qualitative Inquiry12(2): 219–245 doi: 10.1177/1077800405284363
    https://doi.org/10.1177/1077800405284363 [Google Scholar]
  20. Foley, Michel
    1994Ideas that Shapes Politics. Manchester: Manchester University Press.
    [Google Scholar]
  21. Foucault, Michel
    1977Discipline and Punish: The Birth of the Prison. Translated byAlan Sheridan. London: Allen Lane
    [Google Scholar]
  22. Freeden, Michael
    2003Ideology. A Very Short Introduction. New York, NY: Oxford University Press. doi: 10.1093/actrade/9780192802811.001.0001
    https://doi.org/10.1093/actrade/9780192802811.001.0001 [Google Scholar]
  23. Fuchs, Christian
    2016Critical Theory of Communication. New Readings of Lukacs, Adorno, Marcuse, Honneth and Habermas in the Age of the Internet. London: University of Westminster Press doi: 10.16997/book1.a
    https://doi.org/10.16997/book1.a [Google Scholar]
  24. Fukuyama, Francis
    1992The End of History and the Last Man. London: Penguin
    [Google Scholar]
  25. Gamble, Andrew
    2013 “Neo-liberalism and Fiscal Conservatism”. InResilient Liberalism in Europe’s Political Economy, ed. byVivien A. Schmidt and Mark Thatcher, 53–76. Cambridge: Cambridge University Press doi: 10.1017/CBO9781139857086.004
    https://doi.org/10.1017/CBO9781139857086.004 [Google Scholar]
  26. Gramsci, Antonio
    1971Selection from the Prison Notebooks. London: Lawrence & Wishart.
    [Google Scholar]
  27. Gunter, Barrie, Kostas K. Saltzis, and Vincent V. Campbell
    2015 “The Changing Nature of the Party Election Broadcasts: The Growing Influence of Political Marketing”. Journal of Political Marketing14(3): 229–250. doi: 10.1080/15377857.2012.693060
    https://doi.org/10.1080/15377857.2012.693060 [Google Scholar]
  28. Gurevitch, Michael, Stephen Coleman, and Jay G. Blumler
    2009 “Political Communication – Old and New Media Relationships”. The ANNALS of the American Academy of Political and Social Science625(1): 164–181. doi: 10.1177/0002716209339345
    https://doi.org/10.1177/0002716209339345 [Google Scholar]
  29. Hall, Stuart
    1982 “The Rediscovery of ‘Ideology’: the Return of the Repressed in the Media”. InCulture, Society and the Media, ed. byMichael Gurevitch, Tony Bennett, James Curran, and Janet Woollacott, 56–90. London: Methuen.
    [Google Scholar]
  30. 2011 “The Neo-liberal Revolution”. Cultural Studies25(6): 705–728 doi: 10.1080/09502386.2011.619886
    https://doi.org/10.1080/09502386.2011.619886 [Google Scholar]
  31. Hawkes, David
    1996Ideology. London: Routledge. doi: 10.4324/9780203426302
    https://doi.org/10.4324/9780203426302 [Google Scholar]
  32. Heywood, Andrew
    2003Political Ideologies: An Introduction. New York: Palgrave Macmillan.
    [Google Scholar]
  33. Hjarvard, Stig
    2008 “The Mediatization of Society. A Theory of the Media as Agents of Social and Cultural Change”. Nordicam Review29(2): 105–134.
    [Google Scholar]
  34. Hurdley, Rachel, and Bella Dicks
    2011 “In-between Practice: Working in the ‘Thirdspace’ of Sensory and Multimodal Methodology”. Qualitative Research11(3): 277–292 doi: 10.1177/1468794111399837
    https://doi.org/10.1177/1468794111399837 [Google Scholar]
  35. Kellner, Douglas
    2003 Media Spectacle. London: Routledge doi: 10.4324/9780203166383
    https://doi.org/10.4324/9780203166383
  36. Kissas, Angelos
    2017 “Ideology in the Age of Mediatized politics: From ‘belief systems’ to the Re-contextualizing Principle of Discourse”. Journal of Political Ideologies22(2): 197–215 doi: 10.1080/13569317.2017.1306958
    https://doi.org/10.1080/13569317.2017.1306958 [Google Scholar]
  37. Kress, Gunther, and Theo van Leeuwen
    2001Multimodal Discourse: The Modes and Media of Contemorary Communication. London: Arnold.
    [Google Scholar]
  38. Krotz, Friedrich
    2007 “The Meta-process of ‘Mediatization’ as a Conceptual Framework”. Global Media and Communication3(3): 256–260. doi: 10.1177/17427665070030030103
    https://doi.org/10.1177/17427665070030030103 [Google Scholar]
  39. Krzyzanowski, Michal
    2016 “Recontextualisation of neoliberalism and the Increasingly Conceptual Nature of Discourse: Challenges for Critical Discourse Studies. Discourse and Society27(3): 308–321 doi: 10.1177/0957926516630901
    https://doi.org/10.1177/0957926516630901 [Google Scholar]
  40. Laclau, Ernesto, and Chantal Mouffe
    1985Hegemony and Social Strategy: Towards a Radical Democratic Politics. London: Verso.
    [Google Scholar]
  41. Laclau, Ernesto
    1990New Reflections on the Revolution of Our Time. London: Verso
    [Google Scholar]
  42. Lash, Scott
    2007 “Power after Hegemony: Cultural Studies in Mutation”. Theory, Culture and Society24(3): 55–78 doi: 10.1177/0263276407075956
    https://doi.org/10.1177/0263276407075956 [Google Scholar]
  43. Marcus, George E.
    2013 “The Theory of Affective Intelligence and Liberal Politics”. In: Emotions in Politics: The Affective Dimension of Political Tension, ed. byNicolas Demertzis, 17–38, Houdmills: Palgrave Macmillan doi: 10.1057/9781137025661.0006
    https://doi.org/10.1057/9781137025661.0006 [Google Scholar]
  44. Mazzoleni, Gianpietro, and Winfried Schulz
    1999 “Mediatization’ of Politics: a Challenge for Democracy?” Political Communication16(3): 247–261. doi: 10.1080/105846099198613
    https://doi.org/10.1080/105846099198613 [Google Scholar]
  45. McNair, Brian
    2007An Introduction to Political Communication. Abingdon: Routledge.
    [Google Scholar]
  46. Mercille, Julien
    2014 “The role of the Media in Fiscal Consolidation Programmes: the Case of Ireland”. Cambridge Journal of Economics38 (2): 281–300 doi: 10.1093/cje/bet068
    https://doi.org/10.1093/cje/bet068 [Google Scholar]
  47. Meyer, Thomas
    2002Media Democracy: How the Media Colonise Politics. Cambridge: Polity.
    [Google Scholar]
  48. Nardelli, Alberto, and Jennifer Rankin
    2015 “Greece Election 2015: The Politics and Economics in Numbers”. The Guardian, January20 2015 https://www.theguardian.com/news/datablog/2015/jan/20/greece-election-2015-the-politics-and-economics-in-numbers
    [Google Scholar]
  49. Pappas, Takis S.
    2014Populism and Crisis Politics in Greece. Houndsmills: Palgrave Macmillan. doi: 10.1057/9781137410580
    https://doi.org/10.1057/9781137410580 [Google Scholar]
  50. Prifti, Katerina
    2015 “The History of Syriza: How a Small Party Came to Power. Huffpost. January27 2015 www.huffingtonpost.com/2015/01/26/greece-syriza-history_n_6547798.html
    [Google Scholar]
  51. Rackaway, Chapman
    2014Communicating Politics Online. New York: Palgrave Macmillan doi: 10.1057/9781137437976
    https://doi.org/10.1057/9781137437976 [Google Scholar]
  52. Ridout, Travis N., and Kathleen Searles
    2011 “It’s my campaign I’ll Cry if I Want to: How and When Campaigns Use Emotional Appeals. Political Psychology32(3): 439–458. doi: 10.1111/j.1467‑9221.2010.00819.x
    https://doi.org/10.1111/j.1467-9221.2010.00819.x [Google Scholar]
  53. Rosen, Michael
    1996On Voluntary Servitude: False Consciousness and the Theory of Ideology. Cambridge: Polity Press.
    [Google Scholar]
  54. Sahin, Haluk
    1980 “The Concept of Ideology and Mass Communication Research”. Journal of Communication Inquiry6(3): 3–15. doi: 10.1177/019685998000600102
    https://doi.org/10.1177/019685998000600102 [Google Scholar]
  55. Scammell, Margaret, and Ana I. Langer
    2006 “Political Advertising: Why is It so Boring?” Media, Culture and Society28(5): 763–784. doi: 10.1177/0163443706067025
    https://doi.org/10.1177/0163443706067025 [Google Scholar]
  56. Schou, Jannick
    2016 “Ernesto Laclau and Critical Media Studies: Marxism, Capitalism, and Critique”. tripleC Journal for a Global Sustainable Information Society14(1): 292–311
    [Google Scholar]
  57. Stavrakakis, Yannis, and Giorgos Katsambekis
    2014 “Left-wing Populism and the European Periphery: the Case of SYRIZA”. Journal of Political Ideologies19(2): 119–142. doi: 10.1080/13569317.2014.909266
    https://doi.org/10.1080/13569317.2014.909266 [Google Scholar]
  58. Street, John
    2001Mass Media, Politics and Democracy. Houndmills: Palgrave doi: 10.1007/978‑1‑4039‑4009‑4
    https://doi.org/10.1007/978-1-4039-4009-4 [Google Scholar]
  59. Strömbäck, Jesper
    2008 “Four Phases of Mediatization: An Analysis of the Mediatization of Politics”. The International Journal of Press/Politics13(3): 228–246. doi: 10.1177/1940161208319097
    https://doi.org/10.1177/1940161208319097 [Google Scholar]
  60. Thompson, John B.
    1990Ideology and Modern Culture. Social Theory in the Era of Mass Communication. Cambridge: Polity.
    [Google Scholar]
  61. 2005 “The New Visibility”. Theory, Culture and Society22(6): 31–51. doi: 10.1177/0263276405059413
    https://doi.org/10.1177/0263276405059413 [Google Scholar]
  62. Triandafyllidou, Anna, Ruby Gropas, and Hara Kouki
    2013The Greek Crisis and European Modernity. Basingstoke: Palgrave Macmillan. doi: 10.1057/9781137276254
    https://doi.org/10.1057/9781137276254 [Google Scholar]
  63. Wodak, Ruth, and Norman Fairclough
    2010 “Recontextualizing European Higher Education Policies: the Cases of Austria and Romania”. Critical Discourse Studies7(1): 19–40. doi: 10.1080/17405900903453922
    https://doi.org/10.1080/17405900903453922 [Google Scholar]
  64. Wright, John S. F.
    2015 “The pathway out of neoliberalism and the analysis of political ideology in the post-crisis world”. Journal of Political Ideologies20 (2): 109–133 doi: 10.1080/13569317.2015.1034467
    https://doi.org/10.1080/13569317.2015.1034467 [Google Scholar]
  65. Νεα Δημοκρατια [Nea Dimokratia]
    Νεα Δημοκρατια [Nea Dimokratia] 2015 “Εμείς φτιάχνουμε το γήπεδο [We make the pitch]”. Last modifiedJanuary 10, 2015. https://www.youtube.com/watch?v=ZyyLnvEvJ8M#t=10
  66. ΣΥΡΙΖΑ [SYRIZA]
    ΣΥΡΙΖΑ [SYRIZA] 2015 “Ελπίδα! [Hope!]”. Last modifiedJanuary 19, 2015. https://www.youtube.com/watch?v=eTseB9PAv2I
/content/journals/10.1075/jlp.17010.kis
Loading
This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error