1887
Volume 18, Issue 6
  • ISSN 1569-2159
  • E-ISSN: 1569-9862
USD
Buy:$35.00 + Taxes

Abstract

Abstract

This study investigates the ideological composition of Donald Trump’s 2016 presidential campaign on Instagram, a popular but little researched platform, and attempts to situate it within his broader campaign. To account for the multimodality of Instagram posts, an analytical framework combining methods of the discourse-historical approach and visual grammar is proposed. 330 posts were subjected to a semantic analysis, resulting in a network of discourse topics which defined the Instagram campaign. Trump’s Instagram posts, in contrast to his tweets, are shown to be mostly positive, refraining from nativist attacks on minorities and limiting personal attacks on Hillary Clinton. Trump methodically constructed the positive, populist ‘Man of the People’ image, although in-depth analysis of selected posts reveals his populism to be only superficially inclusive. These findings prompt a reflection on the existence of an in social media campaigns, a possibly detrimental phenomenon for right-wing populists.

Loading

Article metrics loading...

/content/journals/10.1075/jlp.19039.dob
2019-11-06
2020-05-26
Loading full text...

Full text loading...

References

  1. Bennett, Samuel
    2016 “New ‘Crises,’ Old Habits: Online Interdiscursivity and Intertextuality in UK Migration Policy Discourses.” Journal of Immigrant & Refugee Studies16 (1): 1–21.
    [Google Scholar]
  2. Betz, Hans-Georg
    1998 “Introduction.” InThe New Politics of the Right: Neo-Populist Parties and Movements in Established Democracies, ed. byHans-Georg Betz, and Stefan Immerfall, 1–10. London: Macmillan.
    [Google Scholar]
  3. Canovan, Margaret
    1999 “Trust the People! Populism and the Two Faces of Democracy.” Political Studies47 (1): 2–16. 10.1111/1467‑9248.00184
    https://doi.org/10.1111/1467-9248.00184 [Google Scholar]
  4. Decker, Frank
    2008 “Germany: Right-wing Populist Failures and Left-wing Successes.” InTwenty-First Century Populism: The Spectre of Western European Democracy, ed. byDaniele Albertazzi, and Duncan McDonnell, 119–134. Basingstoke: Palgrave Macmillan. 10.1057/9780230592100_8
    https://doi.org/10.1057/9780230592100_8 [Google Scholar]
  5. Eisenlauer, Volker, and Christian R. Hoffmann
    2010 “Once Upon a Blog: Storytelling in Weblogs.” InNarrative Revisited: Telling a Story in the Age of New Media, ed. byChristian R. Hoffmann, 79–108. Amsterdam: John Benjamins. 10.1075/pbns.199.06eis
    https://doi.org/10.1075/pbns.199.06eis [Google Scholar]
  6. Filimonov, Kirill, Uta Russmann, and Jakob Svensson
    2016 “Picturing the Party: Instagram and Party Campaigning in the 2014 Swedish Elections.” Social Media + Society2 (3): 1–11. 10.1177/2056305116662179
    https://doi.org/10.1177/2056305116662179 [Google Scholar]
  7. Forchtner, Bernhard, and Christoffer Kølvraa
    2012 “Narrating a ‘New Europe’: From ‘Bitter Past’ to Self-Righteousness?” Discourse & Society23 (4): 377–400. 10.1177/0957926512441108
    https://doi.org/10.1177/0957926512441108 [Google Scholar]
  8. Fuchs, Christian
    2014Social Media: A Critical Introduction. London: Sage.
    [Google Scholar]
  9. Hochschild, Arlie R.
    2016Strangers in Their Own Land: Anger and Mourning in the American Right. New York: The New Press.
    [Google Scholar]
  10. Karlsson, Martin, and Joachim Åström
    2018 “Social Media and Political Communication: Innovation and Normalisation in Parallel.” Journal of Language and Politics17 (2): 305–323. 10.1075/jlp.17006.kar
    https://doi.org/10.1075/jlp.17006.kar [Google Scholar]
  11. Kreis, Ramona
    2017 “The ‘Tweet Politics’ of President Trump.” Journal of Language and Politics16 (4): 607–618. 10.1075/jlp.17032.kre
    https://doi.org/10.1075/jlp.17032.kre [Google Scholar]
  12. Kress, Gunther R., and Theo van Leeuwen
    2006Reading Images: The Grammar of Visual Design. London: Routledge. 10.4324/9780203619728
    https://doi.org/10.4324/9780203619728 [Google Scholar]
  13. Krzyżanowski, Michał
    2018 “Social Media in/and the Politics of the European Union: Politico-Organizational Communication, Institutional Cultures and Self-Inflicted Elitism.” Journal of Language and Politics17 (2): 281–304. 10.1075/jlp.18001.krz
    https://doi.org/10.1075/jlp.18001.krz [Google Scholar]
  14. Krzyżanowski, Michał, and Per Ledin
    2017 “Uncivility on the Web: Populism in/and the Borderline Discourses of Exclusion.” Journal of Language and Politics16 (4): 566–581. 10.1075/jlp.17028.krz
    https://doi.org/10.1075/jlp.17028.krz [Google Scholar]
  15. Krzyżanowski, Michał, and Joshua A. Tucker
    2018 “Re/Constructing Politics through Social & Online Media: Discourses, Ideologies, and Mediated Political Practices.” Journal of Language and Politics17 (2): 141–154. 10.1075/jlp.18007.krz
    https://doi.org/10.1075/jlp.18007.krz [Google Scholar]
  16. Labov, William
    1997 “Some Further Steps in Narrative Analysis.” Journal of Narrative and Life History7 (1): 395–415. 10.1075/jnlh.7.49som
    https://doi.org/10.1075/jnlh.7.49som [Google Scholar]
  17. 2006 “Narrative Pre-construction.” Narrative Inquiry16 (1): 37–45. 10.1075/ni.16.1.07lab
    https://doi.org/10.1075/ni.16.1.07lab [Google Scholar]
  18. Lakoff, Robin T.
    2017 “The Hollow Man: Donald Trump, Populism, and Post-Truth Politics.” Journal of Language and Politics16 (4): 595–606. 10.1075/jlp.17022.lak
    https://doi.org/10.1075/jlp.17022.lak [Google Scholar]
  19. Lalancette, Mireille, and Vincent Raynauld
    2017 “The Power of Political Image: Justin Trudeau, Instagram, and Celebrity Politics.” American Behavioral Scientist63 (7): 888–924. 10.1177/0002764217744838
    https://doi.org/10.1177/0002764217744838 [Google Scholar]
  20. Larsson, Anders O.
    2017 “Top Users and Long Tails: Twitter and Instagram Use During the 2015 Norwegian Elections.” Social Media + Society3 (2): 1–12. 10.1177/2056305117713776
    https://doi.org/10.1177/2056305117713776 [Google Scholar]
  21. Littler, Mark, and Matthew Feldman
    2017 “Social Media and the Cordon Sanitaire: Populist Politics, the Online Space, and a Relationship That Just Isn’t There.” Journal of Language and Politics16 (4): 510–522. 10.1075/jlp.17029.lit
    https://doi.org/10.1075/jlp.17029.lit [Google Scholar]
  22. Montessori, Nicolina Montesanto, and Esperanza Morales López
    2015 “Multimodal Narrative as an Instrument for Social Change: Reinventing Democracy in Spain – The Case of 15 M.” Critical Approaches to Discourse across Disciplines7 (2): 200–221.
    [Google Scholar]
  23. Montgomery, Martin
    2017 “Post-Truth Politics?: Authenticity, Populism and the Electoral Discourses of Donald Trump.” Journal of Language and Politics16 (4): 619–639. 10.1075/jlp.17023.mon
    https://doi.org/10.1075/jlp.17023.mon [Google Scholar]
  24. Mudde, Cas
    2004 “The Populist Zeitgeist.” Government and Opposition39 (4): 541–563. 10.1111/j.1477‑7053.2004.00135.x
    https://doi.org/10.1111/j.1477-7053.2004.00135.x [Google Scholar]
  25. 2007Populist Radical Right Parties in Europe. Cambridge: CUP. 10.1017/CBO9780511492037
    https://doi.org/10.1017/CBO9780511492037 [Google Scholar]
  26. 2017 “Introduction to the Populist Radical Right.” InThe Populist Radical Right, ed. byCas Mudde, 1–10. London: Routledge.
    [Google Scholar]
  27. Mudde, Cas, and Cristóbal Rovira Kaltwasser
    2012 “Populism and (Liberal) Democracy: A Framework for Analysis.” InPopulism in Europe and the Americas: Threat or Corrective for Democracy?, ed. byCas Mudde and Cristóbal Rovira Kaltwasser, 1–26. Cambridge: CUP. 10.1017/CBO9781139152365.002
    https://doi.org/10.1017/CBO9781139152365.002 [Google Scholar]
  28. Nixon, Ron, and Linda Qiu
    2018 “Trump’s Evolving Words on the Wall.” The New York Times, 18January 2018 Accessed5 March 2019. https://www.nytimes.com/2018/01/18/us/politics/trump-border-wall-immigration.html
    [Google Scholar]
  29. Reisigl, Martin
    2018 “The Discourse-Historical Approach.” InThe Routledge Handbook of Critical Discourse Studies, ed. byJohn Flowerdew, and John E. Richardson, 44–59. London: Routledge.
    [Google Scholar]
  30. Reisigl, Martin, and Ruth Wodak
    2009 “The Discourse-Historical Approach (DHA).” InMethods of Critical Discourse Analysis, 2nd ed., ed. byRuth Wodak, and Michael Meyer, 87–121. London: Sage.
    [Google Scholar]
  31. Shenhav, Shaul R.
    2009 “We Have a Place in a Long Story: Empowered Narratives and the Construction of Communities: The Case of US Presidential Debates.” Narrative Inquiry19 (2): 199–218. 10.1075/ni.19.2.01she
    https://doi.org/10.1075/ni.19.2.01she [Google Scholar]
  32. Small, Tamara A.
    2018 “Online Negativity in Canada: Do Party Leaders Attack on Twitter?” Journal of Language and Politics17 (2): 324–342. 10.1075/jlp.17008.sma
    https://doi.org/10.1075/jlp.17008.sma [Google Scholar]
  33. Smith, Aaron, and Monica Anderson
    . “Social Media Use in 2018.” Pew Research Center. www.pewinternet.org/2018/03/01/social-media-use-in-2018/
  34. Somers, Margaret R.
    1994 “The Narrative Constitution of Identity: A Relational and Network Approach.” Theory and Society23 (5): 605–649. 10.1007/BF00992905
    https://doi.org/10.1007/BF00992905 [Google Scholar]
  35. Stoegner, Karin, and Ruth Wodak
    2016 “’The man who hated Britain’ – the discursive construction of ‘national unity’ in the Daily Mail.” Critical Discourse Studies13 (2): 193–209. 10.1080/17405904.2015.1103764
    https://doi.org/10.1080/17405904.2015.1103764 [Google Scholar]
  36. Turnbull-Dugarte, Stuart J.
    2019 “Selfies, policies, or votes? Political party use of Instagram in the 2015 and 2016 Spanish general elections.” Social Media + Society5 (2): 1–15. 10.1177/2056305119826129
    https://doi.org/10.1177/2056305119826129 [Google Scholar]
  37. Wodak, Ruth
    2001 “What CDA is about – a Summary of its History, Important Concepts and its Developments.” InMethods of Critical Discourse Analysis. 1. ed., ed. byRuth Wodak, and Michael Meyer, 1–13. London: Sage.
    [Google Scholar]
  38. 2015The Politics of Fear: What Right-Wing Populist Discourses Mean. London: Sage. 10.4135/9781446270073
    https://doi.org/10.4135/9781446270073 [Google Scholar]
  39. 2017 “The ‘Establishment’, the ‘Élites’, and the ‘People’: Who’s who?” Journal of Language and Politics16(4): 551–565.
    [Google Scholar]
  40. Wodak, Ruth, and Michał Krzyżanowski
    2017 “Right-Wing Populism in Europe & USA: Contesting Politics & Discourse beyond ‘Orbanism’ and ‘Trumpism.’” Journal of Language and Politics16 (4): 471–484. 10.1075/jlp.17042.krz
    https://doi.org/10.1075/jlp.17042.krz [Google Scholar]
  41. Wodak, Ruth, and Michael Meyer
    2009 “Critical Discourse Analysis: History, Agenda, Theory and Methodology.” InMethods of Critical Discourse Analysis. 2. ed., ed. byRuth Wodak, and Michael Meyer, 1–33. London: Sage.
    [Google Scholar]
http://instance.metastore.ingenta.com/content/journals/10.1075/jlp.19039.dob
Loading
/content/journals/10.1075/jlp.19039.dob
Loading

Data & Media loading...

This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error