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Volume 22, Issue 5
  • ISSN 1569-2159
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Abstract

Abstract

Sustainability has been well used (and abused) as “buzz-word”, label or language token for certain behavior and action in political, organizational and increasingly in individual communication. Based on critical approaches in language, discourse and communication studies, the paper explores potential processes of normalization of sustainability as a new norm, discusses new theories and methodological variations that can be applied to better understand sustainable development, and offers a theoretical concept for cultivation of sustainability as a dialectic process of questioning and stabilization in transformation and change processes. Complemented by a communication for development and social change perspective, the paper lays the theoretical foundation for an understanding of sustainability as organizing principle in socio-ecological change processes, which is further elaborated in the contributions of this Special Issue, which are introduced at the end.

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2023-10-05
2025-04-26

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Cultivation of sustainability in a discourse of change
Journal of Language and Politics 22, 577 (2023); https://doi.org/10.1075/jlp.22122.wed
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  • Article Type: Research Article
Keyword(s): cultivation; cultural change; dialectic; moralization; norm; organization; problematization; sustainability; sustainable communication; transformation

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