Full text loading...
Abstract
Within the fields of narratology and discourse analysis, this paper proposes a critical narrative analysis of Sir Keir Starmer’s storytelling at the four party conferences he attended as opposition leader. The objective is to assess how Starmer attempted to create the image of a strong and stable leader, in discourse, in a bid, arguably, to differentiate himself from his predecessor, to rebrand his party as an inclusive organisation and to establish his ethos as a credible leader. Maybe more importantly, this paper posits that the narratives at the heart of his keynote speeches served a self-promotional purpose to show that, by focusing on the notion of stability, he could bring to a close a fourteen-year period of electoral and ideological domination by the Conservative Party.
Article metrics loading...
Full text loading...
References
Data & Media loading...