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Abstract

Abstract

Textbooks provide learners with a particular version of social reality by indexing dominant discourses, values and aspirations. Situated in Multimodal Critical Discourse Studies (Machin 2013), this paper analyzes the visual representation of social relations and social actors in three nationally-produced/adapted English Language Teaching series in Uruguay from 1933 to 2023. Drawing on social actor analysis (van Leeuwen 2008; Ledin and Machin 2020), I examine the ideological implications of these representations and how they index broader sociopolitical contexts. Findings point to differences in how social categories such as class, gender and race are foregrounded/backgrounded in each period. However, they also point to a covert ideological continuity through time: collectively, all three series consolidate a progressive shift from a capitalist to a neoliberal ideology.

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/content/journals/10.1075/jlp.26034.can
2026-02-26
2026-03-06
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  • Article Type: Research Article
Keywords: neoliberalism ; capitalism ; visual analysis ; ELT textbooks ; Uruguay ; social actors and relations
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