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Following the discourse-historical approach to Critical Discourse Analysis (Wodak, de Cilia, Reisigl and Liebhart 1999; Wodak 2001), we analyze the inaugural speech of the actual president of Colombia, Álvaro Uribe Vélez, which he delivered on August 7th, 2002 in Bogotá. We take this speech as an illustration for the construction of national identity by the Colombian elites. In our analysis, we are particularly interested in Uribe’s strategy of referring to the European heritage and in his ways of appeasing the cultural and ethnic differences of the population.